We are here exhibiting at Marketing Sherpa’s Email Summit 2009 in Miami! We just finished setting up before the crowds arrive. Sorry for the bad photo, all I have with me is my camera phone.

We are in booth 39. If you are at the Summit, please stop by!

Email Summit 2009 Booth

I have been helping companies build bulk email applications for over 10 years. During that time, the feedback and suggestions provided by customers has been critical to our understanding of their needs and the needs of the market as a whole.

Hurricane MTA Server is a great product because of our customers. Our customers are the ones on the front line, in the trenches, dealing with email deliverability every hour of the day. They report back to us, what they need, and as I see it, it is our job to provide exactly that.

We have been considering different ways to more efficiently communicate with our customers, gather and process their suggestions, and get their feedback on the innovations we are cooking up in the lab.

Starting today, we are repurposing this blog to serve those efforts. Although we will continue to post articles on all things about email delivery and deliverability, expect to see much product related information in this blog, such as tips and tricks, what we have released recently and what we are working on.

We have added a new comment section powered by Disqus and even the ability to subscribe to this blog via email.

We are hoping that you (our customers and fans) will use the comments to provide that valuable feedback that makes our products great, and that we can open some discussions on how to make them even better.

Thank you for all the feedback!

There are many articles out there that will tell you what to do to help your business survive a down economy but one item that seems to make most of the lists is communicating with your customers.  When starting a new marketing campaign it is import to focus on what will give you the best ROI. Most marketing professionals will tell you that e-marketing is at the top of this list.

In today’s computer age sending promotional emails that include special offers is a great way to spark some sales, keep your company’s name fresh in your customer’s mind and at the same time inform your customers of new products and services.  In addition to regular promotional mailings you should have corporate newsletters that highlight your products and services with emphasis on the benefits to customers and how you have an expertise in meeting their needs. Blogs and white papers can also be used to establish credibility and build reputation as an expert in your field.

One thing you should be doing personally is sending individual e-mails to refresh old business relationships. Keep in mind that it’s not just the quantity of communication it is the quality. Make sure you are listening to your customers and allow them to provide feedback so that you can adjust your products and services to the changing needs.