SocketLabs is excited to announce some great new features to help you manage your Suppression List!

If you are unfamiliar with the Suppression List page, it can be found in the Control Panel. Once you’ve selected a Server to manage just select Suppression List from the Config tab in the top menu bar.

Once you have selected a Server to manage, the Suppression List is easy to find.

Upon arrival at the newly updated Suppression List page you will see your list of suppressed addresses.  You can now page through and see all of the addresses with the most recent additions first.  We have also added a download link in the top right corner of the data table, just like on the reporting pages.   This will make it easier than ever for you to scrub your lists of bad data, make improvements to your reputation, and improve deliverability.  See the screenshot below which highlights the new additions:

These great new facets have been added without sacrificing any of the previous features.   You have full control over the removal of any address that encountered a hard failure.  Also, the search feature is now a “Starts With…” search.  You can still filter your suppression list to find an individual address in just seconds.

In order to make all these great improvements we overhauled the way in which we store the data in our back-end.  The new optimized database will allow for further features to be developed around this data much more quickly and easily.  Do you have any ideas or suggestions?  Make sure you submit them on our feedback page.

To help everyone understand how addresses end up on the Suppression List in the first place, we added a new knowledgebase article that details how the Suppression features work.  If you have any further questions we are always glad to answer them, just contact us at Support@socketlabs.com

We hope you enjoy the newest improvements! Check them out now by logging into the Control Panel.

Thank you,

The SocketLabs Team

I am happy to announce that we have launched our 360 Degree Email Monitoring project.

What is 360 Degree Email Monitoring? 360 Degree Email Monitoring is an aggressive monitoring system that we developed to help us instantly detect and correct any bottlenecks that may occur in our email delivery network, and measure real email delivery performance every minute of every day.

Traditional server monitoring only verifies that servers are listening. But just because a server is listening, does not mean that it is doing its job properly.

SocketLabs 360 Degree Email Monitoring emulates a user outside of our network who is sending email through our systems. Each message the monitor sends is tracked throughout our entire infrastructure until it is delivered to the inbox. The monitoring system tells us exactly how long it takes to deliver each message, and if it detects any issues, it sounds alarms that point us to the piece of infrastructure that needs attention, so we can remedy the problem right away.

Monitoring in this fashion gives us yet another way to ensure that we are providing the fastest and most trusted email delivery network available. In the coming months we are expanding our 360 Degree Email Monitoring to offer even more thorough analysis and alerts and even expose this data to our customers.

–

360 Degree Email Monitoring is a service mark of SocketLabs, Inc.

Laura at Word to the Wise has posted an excellent article on how to keep your mail out of the bulk folder.

In it she also references another great article:

10 Things you can do if your email campaign is going to the junk folder

At SocketLabs, we put all the technology and management in place to help our customers achieve the highest deliverability possible. But there are also some factors that are outside of our control – like the message content – for example.

Both of the above mentioned articles offer excellent advice if you are finding that your mail lands in the SPAM folder despite having all the correct technology on your side.