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For Immediate Release

SocketLabs Introduces New API for its Cloud Based SMTP Relay Service

December, 2009 – Claymont, DE - SocketLabs, Inc., a leading provider of high performance, high deliverability bulk email services, announced the release of their new Email On-Demand API. The new API enables software developers and application integrators to pull real-time data from their cloud-based SocketLabs Email On-Demand account. It provides easy programmatic access to mailing data, from wide-angle statistics down to the individual message level.

SocketLabs Email On-Demand is an affordable SMTP relay service that solves deliverability and administration issues common with ISP and in-house SMTP servers. Traditional hosted email delivery services don’t easily provide feedback to the applications that originate the email messages. The SocketLabs Email On-Demand service and the new API change all of that by allowing the best or both worlds: the ability to outsource bulk email deliverability and administration, while providing real time feedback that rivals that of even the premium on-premise solutions. With the new API, application developers can easily integrate real-time delivery events, such as failures, bounces, and feedback loop reports into their own applications and databases.

The SocketLabs Email On-Demand API is based on REST, making it extremely easy to use and completely platform independent.

Outbound email generated by customer email applications can easily be tagged with user-defined data and campaign codes (in the headers) before being sent to the hosted SMTP server. This user-defined data is exposed by the SocketLabs Email On-Demand web based reporting system and paired with message data retrieved with the new API. This makes it incredibly easy for an application to get the status of an individual message or an entire campaign/mail blast.

“SocketLabs is committed to providing the most innovative SMTP relay service on the planet,” remarked John Alessi, President of SocketLabs. “Our new API gives companies amazing new integration capabilities while they allow us to manage the challenges of sending their bulk email.”

SocketLabs Email On-Demand service plans range between 5 thousand and 2 million messages per month and are billed as an affordable month-to-month subscription. (Larger plans are available upon request.) The service includes features such as DomainKeys/DKIM, feedback loops, bounce processing, web based statistics reporting, suppression lists and total management of your account by a team of professionals with over ten years experience delivering bulk email. For more information and pricing visit the SocketLabs Email On-Demand site at www.socketlabs.com/od.

About SocketLabs, Inc. SocketLabs, Inc. is the leading provider of high volume, marketing and transactional email delivery solutions. With over 10 years experience in building email systems and solving deliverability issues, SocketLabs helps responsible bulk senders achieve scalability and hit the inbox. Visit www.socketlabs.com for more information.

SocketLabs is a registered trademark of SocketLabs, Inc. All other trademarks are property of their respective owners.

Contact: Chris John
chris.john @ socketlabs.com
484-418-1285

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