Make Transactional Email Work For Your Company

Transactional email is the lifeblood of many businesses – yet deliverability issues can get in the way

Have you ever signed up for an online service or made an online purchase and had an immediate email response with sensitive information like a password or transaction details? That automatic email response containing your username or payment confirmation is called a transactional email. “Transactional email” refers to email that was triggered in response to an action, or transaction, you execute with a business — whether that’s entering a contest, asking for more information on a product, or countless other things a person can do to elicit a response.

How would you feel if you signed up for something or made a purchase and never received your confirmation? Irritated? Confused? Ready to forget about that company altogether? As a business owner, you know how important it is to make sure your email gets where it needs to go. Don’t be the source of a customer’s frustration! But beware: your email server can’t handle high volume transactions on its own.

With a transactional email service you can help your customers feel supported instead of frustrated. They act like automatic customer service reps and build your brand as a legitimate business.

But when you rely on standard SMTP servers for these sensitive emails, you can sometimes run into delivery issues, blacklistings, etc… It’s important that all email – including these transactional emails – get to where they need to go.

Don’t be the source of a customer’s frustration or risk losing new customers because their expected email confirmation didn’t arrive.

SocketLabs specializes in getting email you send into the inbox. Whether it’s sensitive information that needs to be securely transmitted or a standard “Welcome” message, our reliable transactional email service will make sure it gets to your intended recipient.

Contact us to find out more about how SocketLabs Email On-Demand can benefit your transactional email deliverability or sign-up for a free account today!