Posts by John Porrini view all

5 List Segmentation Ideas For More Targeted Email Marketing

5 List Segmentation Ideas For More Targeted Email Marketing

77% of email marketing ROI comes from segmented and targeted campaigns. In this article, we give you 5 of our a favorite email list segmentation ideas....

6 Ways to Plan Ahead for Holiday Email Sending

6 Ways to Plan Ahead for Holiday Email Sending

The holiday season is quickly approaching and if you have been paying attention to your inbox, then you may have already noticed some holiday emails rolling in, signaling that it’s time to start planning ahead for your own email sending over the holidays. In this article, we’ll give you six ways that you can start […]...

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

With our new email list segmentation feature now you can segment your email lists so you can send the right content to the right people...

Big Improvements to Our Custom Bounce Domain Feature

Big Improvements to Our Custom Bounce Domain Feature

We have made yet another huge update to the SocketLabs On-Demand platform. Now you can add Multiple Custom Bounce Domains to your SocketLabs account for a fully white-labeled experience and other benefits such as: More control and flexibility over your messages. Improved branding of your emails. Put SocketLabs deeper in the background of your email […]...

A Monumental Leap for Our Best Email Designer Yet

A Monumental Leap for Our Best Email Designer Yet

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]...

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]...

Our Email Designer Just Got Even Better With Sections & Elements

Our Email Designer Just Got Even Better With Sections & Elements

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]...

How to Create Personalized Emails Using Custom Fields

How to Create Personalized Emails Using Custom Fields

With even more access to marketing data, marketers are focusing more on personalization of email and custom fields can help you send personalized emails......

Introducing Starter Email Templates

Introducing Starter Email Templates

Starter Email Templates give you a faster and easier way to create great looking emails, no design skills or coding required....