Lauren Meyer, Author at SocketLabs

Author

Lauren Meyer

Is Your Sending Infrastructure Prepared for Uncertain Times?

I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it… Regardless of what is going on around you, email is […]

We Send Email

That’s the blog, thank you for reading. Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email. Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022

Ducking and Dodging Spam Traps

Email and spam traps have an “It’s Complicated” relationship status on Facebook. Or at least they would if Facebook still had that option. If you’re here, you likely know enough about spam traps to be dangerous. If not, here is a little quick info to keep you up to speed on what they are and […]

by Lauren Meyer - October 12, 2022

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life: Death Taxes Spam traps I’m serious. Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose! Just kidding. What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues. […]

by Lauren Meyer - September 8, 2022

On the Record: Spamhaus and Informational SBLs

Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike. I’ve structured this as simply and […]

by Lauren Meyer - September 1, 2022