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Author

Lauren Meyer

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How to conduct high-volume email customer vetting (with example questionnaire included!)

How to Conduct an Email Customer Vetting with Example Questions

It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]

Using Pre-vetting to Protect your Self-serve ESP Platform

When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped at the chance. It’s such a nuanced topic with so many ways to creatively and easily keep email service providers (ESPs), especially self-serve models, reputable and successful.  While of course I believe watching the entire […]

by Lauren Meyer - May 11, 2023
Email best practices pictured as a man watering flowers with envelopes on top of the stems.

Nurture the seeds of success with email best practices for complex senders

Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel a little bit more like…suggestions. Sometimes we’re guilty of not using our best judgment and while sometimes there’s little to no consequence, that doesn’t mean they’re not important. Like…REALLY important.  Best practices for every sender […]

by Lauren Meyer - April 20, 2023

Gmail Tabs: Friend, Not Foe

The scene: One of your senders calls your customer service team and starts complaining.   What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large.  They’re upset their mail is being delivered…to the Promotions tab.  Gasp! […]

by Lauren Meyer - February 21, 2023

Avoid the reputation wrecking ball

Right out of the gate, here is some advice: You should absolutely care about a bad reputation.  Complex senders like email service providers need to care about two different types of reputation to be able to feel secure in the market. First and most obviously, having adequate IP and IP pool reputation to better ensure […]

by Lauren Meyer - January 30, 2023

Is Your Sending Infrastructure Prepared for Uncertain Times?

I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it…  Regardless of what is going on around you, email is […]

by Lauren Meyer - December 14, 2022

We Send Email

That’s the blog, thank you for reading.  Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email.  Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022

Ducking and Dodging Spam Traps

Email and spam traps have an “It’s Complicated” relationship status on Facebook. Or at least they would if Facebook still had that option.  If you’re here, you likely know enough about spam traps to be dangerous. If not, here is a little quick info to keep you up to speed on what they are and […]

by Lauren Meyer - October 12, 2022

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022