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Lauren Meyer

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How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022

On the Record: Spamhaus and Informational SBLs

Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike.   I’ve structured this as simply and […]

by Lauren Meyer - September 1, 2022
scale email delivery

Scaling Up: Growing Your Email Program the Smarter Way with SocketLabs’ Concierge

Work smarter, not harder with email expertise and strategic guidance from SocketLabs Concierge Email Solution.

by Lauren Meyer - March 7, 2022
Members of the SocketLabs concierge team ready to assist you in finding context so you can send email the smart way.

Finding Context: Send Email the Smart Way With SocketLabs’ Concierge

In over your head managing your email program? Get professional expertise and strategic guidance with SocketLabs Concierge Email Delivery Solution.

by Lauren Meyer - February 15, 2022
top ten email best practices

Top 10 Resolutions for Email Success in 2022!

Get the new year started off right with our top ten resolutions for a successful email program in 2022!

by Lauren Meyer - January 7, 2022
socketlabs service provider solution

SocketLabs’ Solution for Service Providers

In today’s email landscape, we realized service providers are underserved – forced to shoehorn multi-tenant operations into single-tenant environments. So we got to work, building the next generation of multi-tenant email infrastructure.

by Lauren Meyer - December 15, 2021
email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

by Lauren Meyer - September 15, 2021

Reimagining Email Infrastructure with Chief Product Officer Mike Hillyer

Email infrastructure has largely gone unchanged since its founding. SocketLabs is changing that, creating a new email landscape that enables email teams to drive more value from their email programs with more intelligence, more insight, and more personalization.

by Lauren Meyer - September 10, 2021