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SocketLabs Blog

Email Best Practices, Advice, Trends and Tips

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Author

Lauren Meyer

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scale email delivery

Scaling Up: Growing Your Email Program the Smarter Way with SocketLabs’ Concierge

Work smarter, not harder with email expertise and strategic guidance from SocketLabs Concierge Email Solution.

A scene showing the SocketLabs Concierge team of email experts helping a new customer with their email program.

Finding Context: Send Email the Smart Way With SocketLabs’ Concierge

In over your head managing your email program? Get professional expertise and strategic guidance with SocketLabs Concierge Email Delivery Solution.

by Lauren Meyer - February 15, 2022
top ten email best practices

Top 10 Resolutions for Email Success in 2022!

Get the new year started off right with our top ten resolutions for a successful email program in 2022!

by Lauren Meyer - January 7, 2022
socketlabs service provider solution

SocketLabs’ Solution for Service Providers

In today’s email landscape, we realized service providers are underserved – forced to shoehorn multi-tenant operations into single-tenant environments. So we got to work, building the next generation of multi-tenant email infrastructure.

by Lauren Meyer - December 15, 2021
email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

by Lauren Meyer - September 15, 2021

Reimagining Email Infrastructure with Chief Product Officer Mike Hillyer

Email infrastructure has largely gone unchanged since its founding. SocketLabs is changing that, creating a new email landscape that enables email teams to drive more value from their email programs with more intelligence, more insight, and more personalization.

by Lauren Meyer - September 10, 2021
types of email infrastructure

How to Choose the Right Email Infrastructure for Your Business

On-Premises, cloud, hybrid…email infrastructure can be a complex topic. We put together a guide (along with a handy comparison chart) of the main types of email infrastructure that exist today and the benefits and challenges that come with each option.

by Lauren Meyer - August 20, 2021
email data

Turning Email Data into Intelligent Insight: Interview with Louis Driving Hawk, Director of Product Management

SocketLabs’ Director of Product Management, Louis Driving Hawk explains the SocketLabs’ methodology on email data and how its being used to change the way businesses manage email delivery

by Lauren Meyer - August 10, 2021
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2021

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

by Lauren Meyer - July 23, 2021

Creating Technology that Evolves Email, Interview with SocketLabs’ Co-Founder and CTO Bill Volz

SocketLabs’ Co-Founder and CTO Bill Volz explains how the company was started and how high-volume senders with unique email needs are using our proprietary Hurricane MTA. He also shares insights about the future of the SocketLabs product roadmap.

by Lauren Meyer - July 6, 2021
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