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Lauren Meyer

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email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

Reimagining Email Infrastructure with Chief Product Officer Mike Hillyer

Email infrastructure has largely gone unchanged since its founding. SocketLabs is changing that, creating a new email landscape that enables email teams to drive more value from their email programs with more intelligence, more insight, and more personalization.

by Lauren Meyer - September 10, 2021
types of email infrastructure

How to Choose the Right Email Infrastructure for Your Business

On-Premises, cloud, hybrid…email infrastructure can be a complex topic. We put together a guide (along with a handy comparison chart) of the main types of email infrastructure that exist today and the benefits and challenges that come with each option.

by Lauren Meyer - August 20, 2021
email data

Turning Email Data into Intelligent Insight: Interview with Louis Driving Hawk, Director of Product Management

SocketLabs’ Director of Product Management, Louis Driving Hawk explains the SocketLabs’ methodology on email data and how its being used to change the way businesses manage email delivery

by Lauren Meyer - August 10, 2021
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2021

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

by Lauren Meyer - July 23, 2021
apple email privacy update

Apple Email Privacy Protection: What It Means for the Future of Email 

What you should know about Apple’s new email privacy updates and how they will impact your email…

by Lauren Meyer - July 1, 2021
email deliverability expert

10 Ways to Unlock More Value From Your Email Program

Trying to convey the importance doing email the right way to various departments at your company (or customers) can be a challenge, here are 10 tips to share to help everyone unlock more value from email.

by Lauren Meyer - June 11, 2021
importance of email

The Importance of Email in Modern Business: Interview with SocketLabs’ CRO Brandon Dingae

SocketLabs’ CRO Brandon Dingae explains the relevance of email in the business world, and shares insights about how SocketLabs is meeting the challenges of high-volume senders with unique email needs.

by Lauren Meyer - June 8, 2021
email deliverability terms

Email Deliverability Cheat Sheet

Getting started in the complex world of high-volume email deliverability? Here’s a quick guide on the most important email deliverability terms to know!

by Lauren Meyer - June 7, 2021
avoid email blocklists

How to Avoid Email Blocklists: 7 Tips from Leading Blocklist Providers

Learn how to stay off of email blocklists and improve your deliverability with 7 tips from the industry’s leading blocklist providers.

by Lauren Meyer - May 17, 2021