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SocketLabs for Simple Senders
Everything you need to start directly sending email for yourself or your company
SocketLabs SMTP StreamScore
Injection API Email Reporting
SSL Encryption Event Webhook
SocketLabs for Complex Senders
You’re an email provider, marketing platform, or brand with multiple business units.
You get everything above, plus.....
StreamMonitor Guided Reporting
Rule Engine Subaccounts
Global Suppression IP Pools
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Everything your business needs for an on-premises solution
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Nicky Copland

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Resurrecting Performance: How StreamScore Detected and Protected a Sender from Disaster

At SocketLabs, we do more than just send email.  We also help senders monitor their performance in an intuitive and meaningful way, allowing them to detect anomalies, understand the cause, and if necessary, mitigate damage and get them back on their path to peak performance.  This is exactly where our expert Brian Godiksen, Director of […]
SMTP

Teach Me Email: What is SMTP?

Hi students, welcome back to class. We started the school year pretty early so we’re already in the swing of things.   Let’s jump into the next lesson.   We’re moving on from the more basic concepts of email, like best practices, how to get to the inbox by protecting your reputation, and so on…so […]

by Nicky Copland - August 21, 2023

Do Transactional Emails Need to Be CAN-SPAM Compliant?

Remember when the internet was the Wild West and anything was allowed? Yes, I remember today, too. Just kidding, though email HAS gone through some changes to better protect email recipients now that email has been weaponized. We’re no longer worried about dying because we didn’t forward a chain email to 10 people. Instead, we’re […]

by Nicky Copland - August 15, 2023

Webinar Recap: Successfully Managing Multiple Email Streams

We hosted a webinar featuring our special guest, Jennifer Chappell, MBA. She is the Senior Manager, CRM at MyHealthTeam and she manages a whopping portfolio of 50 brands’ email streams. These subaccounts span 13 different countries and require deeply complex systems and procedures in place to ensure reliable delivery, optimized performance, and overall success for […]

by Nicky Copland - August 14, 2023

Improving Gmail Inbox Placement via Better Email Engagement

Sometimes email is a mystery. Well, most of the time it’s less about email itself being a mystery than it is email performance. One of our senders here at SocketLabs had an email engagement mystery we were well suited to solve as their email service provider (ESP).   Our sender had a sizable presence in […]

by Nicky Copland - August 8, 2023

Teach Me Email: How to Manage Sender Reputation

It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email.  If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation.  Obviously, this will build on the concepts explained in our inaugural episode so if […]

by Nicky Copland - August 4, 2023

Enhancing Email Management in Higher Education: Discover SocketLabs’ Solutions

Higher education institutions have lots of responsibilities. Though email communication maybe isn’t the first thing that comes to mind when people think higher education, it is an absolutely integral part of the operation of colleges and universities. In fact, an overall of 51% of students reported email was a primary path to enrollment.  Email has […]

by Nicky Copland - August 2, 2023
Teach me email logo with today's lesson what is sender reputation

Teach Me Email: What is Sender Reputation?

Hi, I’m Nicky. I don’t really know how email works.  Wait, I should clarify. Of course, I know enough about email to be a marketer in the email community. I’ve been in these parts for long enough. But I don’t really know the finer details of email, and I especially didn’t know anything about it […]

by Nicky Copland - July 20, 2023
swamp monster climbing out of swamp and scaring man

The Email Swamp: Don’t Go Bayou-self!

Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool that looks more like a swamp than, well…a pool you actually want to use.  There is nothing wrong with having an Email Swamp! There is, however, a big risk in not watching the swamp like […]

by Nicky Copland - January 17, 2023
New eBook Build or Buy

Read Our New eBook: Build or Buy!

We recently launched our newest product for email service providers using our cloud sending platform: advanced infrastructure management tools. But for some, sending infrastructures can be complex and the prospect of adding more data and options on top of it can be overwhelming.  It’s kind of like entering the real estate market, where your options […]

by Nicky Copland - December 22, 2022