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Skyler Holobach

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When is an Email Sent by SMTP Considered Delivered?

Ever wondered about SMTP email delivery and what it actually means for an email to be considered delivered? Is it when the email reaches the inbox? Is it when it’s opened? Is it when it’s read? Why don’t we stop asking questions and instead delve into the details of SMTP email delivery. We’ll go over […]

Weighing the Differences Between SMTP Servers and Hosted SMTP Relay

Email communication is crucial for businesses of all sizes, there’s no doubt there. Whether you’re sending transactional emails, marketing campaigns, or important notifications, your email needs to be delivered securely. Once you understand simple mail transfer protocol (SMTP), you’re ready to move on to understanding the right SMTP setup for you. You can set up […]

by Skyler Holobach - September 11, 2023
phone with emails on it with one standing out

Seal the Deal with Email Preview Text

We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]

by Skyler Holobach - August 30, 2023

Choosing the Best Hosted SMTP Relay Service: A 5-Point Checklist

If you’re looking for a hosted SMTP relay service to support your email delivery efforts, you’ve come to the right place. This 5-point checklist will give you exactly what to consider as you make your decision on a reliable hosted SMTP relay service. Benefits of Choosing the Right Hosted SMTP Relay Service Picking the right […]

by Skyler Holobach - August 30, 2023

The Power of Transactional Emails: The Unexpected Tool in Your Communication Toolbox

This is an ode to the previously unsung heroes of business communication. Transactional emails. They’re the hardworking, reliable tools keeping  your customers informed and engaged. They include password resets, order confirmations, and account notifications. What makes them so essential? Let’s chat. Exceptionally High Engagement Rates One of the most persuasive reasons to value transactional emails […]

by Skyler Holobach - August 25, 2023
hard and soft bounces

The Bounce House of Email Marketing: Hard Versus Soft Bounces

Today, we’re jumping into the world of email “bounces.” We’ll dive into the nitty-gritty of hard and soft bounces, uncover the reasons why emails bounce, and reveal how to improve your bounce rate. Let’s get started! Decoding the Bounce: What is an Email Bounce? In the digital world, a “bounce’” isn’t nearly as fun as […]

by Skyler Holobach - August 9, 2023
Emails locked in a box with a padlock and key

Enhance Email Security with an API: Best Practices for Sending Secure Email

In today’s rapidly evolving digital landscape, safeguarding the security and privacy of email communications has become a critical concern for individuals and businesses alike. The increasing prevalence of data breaches, cyber threats, and privacy regulations like GDPR necessitate proactive measures to ensure the integrity and confidentiality of sensitive information. In this comprehensive guide, we will […]

by Skyler Holobach - July 12, 2023
The Magic Behind Your Inbox: Demystifying SMTP

The Magic Behind Your Inbox: Demystifying SMTP

In our continual journey to unveil the mysteries of the digital world, today, we’ll be taking a deep dive into a cornerstone of email technology: the Simple Mail Transfer Protocol (SMTP). We’ll unpack the concept of an SMTP relay service, delve into its inner workings, and spotlight why it’s so crucial to your digital communications. […]

by Skyler Holobach - July 7, 2023
Unleash the Power of Email APIs

Unleashing the Power of Email APIs

How many of us heard this term before: Application Programming Interfaces (APIs)? Email folks, we know you have. If you’re newer to the game, APIs can be super confusing. What do they do? How do I get one? Who’s on first? In the tiniest of tiny nutshells, email APIs are a way to communicate, be […]

by Skyler Holobach - July 7, 2023

Migrate, Not Migraine: A Survival Guide for ESP Migration

Even the simple thought of migration can stress you out. I know that all too well; I’ve done a large-scale infrastructure migration myself. Hopefully in reading this, you can learn from my successes, mistakes, and omg-where-is-my-desk-Advil moments to reduce your own number of headaches. Email migration, done thoughtfully, doesn’t have to be a struggle There […]

by Skyler Holobach - June 6, 2023