Author Archives John Porrini

With even more access to marketing data, marketers are focusing more on personalization of email. According to emarketer.com, over 67% of US marketers are using data to personalize their email messages. When it comes to tactically creating a personalized email on the SocketLabs platform, custom fields will help you accomplish this. That’s why: We’ve improved […]

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Introducing Starter Email Templates: Introducing Starter Email Templates A faster and easier way to create great looking email templates, no design skills or coding required. When it comes to email, the impression that you make upon your recipients really matters. But designing a great looking email from scratch can be painful and frustrating. On the […]

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Introducing Web Signup Forms: The Easy Way to Build Your Email List Introducing Web Signup Forms: The Easy Way to Build Your Email List. See how we made it easier to build your email list by capturing email addresses on your website, using Web Signup Forms. We’ve been working hard to make it easy to […]

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9 Ways to Improve Your Email Open Rate: At Socketlabs, we process millions of emails. So we know what it takes to get your emails to the inbox and opened. Some basic rules about how to get your emails opened have been around for the last ten years. So let’s start with the first tip. […]

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When you think about the Holidays, what do you imagine? I picture holiday music, ugly sweaters, family, warm eggnog, and eating too much food. Yet, this is not a reality for thousands of families during the holidays. Here’s why: According to Feeding America, 1 in 8 people struggles with hunger. And in the Philadelphia region, […]

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You may know what spam is, but do you know the history of spam? Since SocketLabs is all about email and helping you get your messages safely to the inbox, we wrote a detailed blog article about the fascinating history of spam. You can read it here. In addition to the blog article, here’s a […]

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Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

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