Category: Best Practices view all

New Suppression List Removal Process for Complaints

This morning we released an update to the SocketLabs On-Demand Control Panel with a new removal process for addresses suppressed due to a complaint. You now have the ability to remove any user from your Suppression List without any interaction with SocketLabs Support Team, making it easier than ever to directly manage your Suppression List. […]...

Keeping Your Mail out of the Spam Folder

Laura at Word to the Wise has posted an excellent article on how to keep your mail out of the bulk folder. In it she also references another great article: 10 Things you can do if your email campaign is going to the junk folder At SocketLabs, we put all the technology and management in […]...

The Single Most Important Thing Marketers Need to Know about Sending Email

Forcing messages on someone is not going to ever be easy or effective with email. But email marketing can be very powerful and rewarding if you accept and follow the one truth. We all tend to see things through the lens of the past. We get new tools, but try to use them like the […]...

How would your subscribers rate your marketing email?

On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch? When your subscribers see your message in their inbox, what emotion do you think they feel? What content […]...

Surviving the down Economy – Communicating with your Customers

There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers.  When starting a new marketing campaign it is import to focus on what will give you the best […]...

Best Practices: AOL, MSN, Yahoo

If you are experiencing email delivery problems or delay issues when sending to the larger ISP’s then most likely there is a reputation problem with your IP address.  The first thing any ISP will tell you when you ask how you can improve your reputation is to follow their best practices guide.  The problem is […]...

Enable your Recipients to Determine Email Frequency

Determine email marketing frequency with SocketLabs email delivery service! Give your subscribers control over the frequency and content of your messages....

Tracking Opens and Clicks

The latest build of Hurricane Server includes native support for tracking opened mail messages as well as click-throughs. Not only that, but it is fully automated and so simple to use. To make this happen, two main pieces had to come together: 1) we needed to include a web server dedicated to catching open and […]...

Just how old is the oldest message in your queue?

Monitoring the age of messages in your queue is a great way to monitor the health of your server and ensure that messages are being processed in the expected time frame. We recently rolled out an update to Hurricane Server that allows you to view the age of the oldest message in each account. This […]...