Category: Deliverability view all

Spam Volume Rises at an Alarming Rate

A new security study by Cisco found that the volume and frequency of spam is growing… quickly, the study says.  Nearly 200 billion spam messages were sent each day in 2008.  That is nearly double what was sent in 2007.  That number is simply staggering.  Not only is the volume growing, but the messages are […]...

Return Path Acquires Habeas

Return Path has signed a deal to acquire Habeas and it is expected to close within a couple of weeks. According to Return Path CEO and Chairman, Matt Blumberg, “The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and […]...

Improperly Configured MTAs Don’t Deliver

According to ReturnPath’s newly released Q2 2008 reputation benchmark report, properly configured MTAs are over 200% more successful at delivering messages. The report studies a significant sample of email messages received by ISPs and their ultimate outcome i.e. delivered, filtered, rejected, etc. The report underlines how important it is to have a properly configured mail […]...

Overcoming Hotmail Delivery Issues

If you are having email deliverability issues with Hotmail, you are not alone. Outside of Yahoo, Hotmail seems to be the most problematic domain, especially for new senders. Hotmail delivery can be very challenging and Hotmail is notorious for vaporizing your email without warning. So this brings up two issues. How do you know if […]...

Increasing Deliverability by Reducing Complaint Rates

Most, if not all, of the large ISPs judge your reputation largely based on the feedback they receive from their users regarding your mail. Generating too many complaints over a period of time puts you on the fast track to getting blacklisted. Let’s look at Yahoo. Getting email to Yahoo recipients is always challenging. If […]...