Engagement and Reputation are Two Sides of the Same Coin
Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences. That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]
by Lauren Meyer - February 21, 2024