Blog

From the Lab

Introduction The objective of this paper is to provide a brief overview and description of the most commonly used email authentication practices and methodologies. It is not exhaustive in nature, and does not cover every aspect of every technology in use today. It does, however, cover the main topics and points of discussion with regard […]

Continue Reading

Server administrators who host mail accounts for multiple customers need to answer the question, “Should each customer have their own dedicated IP address or should they all share a single IP?” The answer might not be as easy as you think because both email options have positives and negatives. This question should be answered based […]

Continue Reading

If you are experiencing email delivery problems or delay issues when sending to the larger ISP’s then most likely there is a reputation problem with your IP address.  The first thing any ISP will tell you when you ask how you can improve your reputation is to follow their best practices guide.  The problem is […]

Continue Reading

Someone recently asked me, “What is the optimum frequency for delivering email messages to a subscribed user base?” This person was trying to determine email frequency so that he could minimize the number of people opting out of his communications. I explained to him that it is not only the frequency, but many other variables […]

Continue Reading

A new security study by Cisco found that the volume and frequency of spam is growing… quickly, the study says.  Nearly 200 billion spam messages were sent each day in 2008.  That is nearly double what was sent in 2007.  That number is simply staggering.  Not only is the volume growing, but the messages are […]

Continue Reading

Return Path has signed a deal to acquire Habeas and it is expected to close within a couple of weeks. According to Return Path CEO and Chairman, Matt Blumberg, “The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and […]

Continue Reading

According to ReturnPath’s newly released Q2 2008 reputation benchmark report, properly configured MTAs are over 200% more successful at delivering messages. The report studies a significant sample of email messages received by ISPs and their ultimate outcome i.e. delivered, filtered, rejected, etc. The report underlines how important it is to have a properly configured mail […]

Continue Reading

If you are having email deliverability issues with Hotmail, you are not alone. Outside of Yahoo, Hotmail seems to be the most problematic domain, especially for new senders. Hotmail delivery can be very challenging and Hotmail is notorious for vaporizing your email without warning. So this brings up two issues. How do you know if […]

Continue Reading

On May 12 the FTC announced its approval of four rule provisions to the CAN-SPAM Act of 2003. These provisions are summarized as follows: Opt-out Requirements Clarified To submit a valid opt-out request, a recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or […]

Continue Reading

Most, if not all, of the large ISPs judge your reputation largely based on the feedback they receive from their users regarding your mail. Generating too many complaints over a period of time puts you on the fast track to getting blacklisted. Let’s look at Yahoo. Getting email to Yahoo recipients is always challenging. If […]

Continue Reading

Customers Who Trust in SocketLabs

You’re in good company when working with SocketLabs. Here are some companies who have also trusted SocketLabs.

Why SocketLabs?