Changes to SocketLabs On-Demand Suppression Handling

We are making a change to our suppression systems of which you should be aware. The SocketLabs On-Demand automatic suppression system dramatically increases your deliverability by automatically blocking email to addresses which have previously hard bounced or previously complained about one of your mailings. This year we are reinforcing our email delivery infrastructure to make […]...

The Buzz about Amazon’s SES

I love Amazon. When recently asked, I quickly named them as one of my favorite brands. I buy everything I can through Amazon. Their fast shipping and great prices are hard to beat. Recently we have been contemplating putting some of our resources into the Amazon Cloud (AWS) and we have therefore spent a LOT […]...

Important SocketLabs On-Demand API Change

If you are using the SocketLabs On-Demand API, there is a change coming that may affect you. This change only applies to the messagesProcessed method of the SocketLabs On-Demand API. If you are not using the messagesProcessed method, then this change will not affect you. Currently the messagesProcessed method of the SocketLabs On-Demand API returns […]...

Keeping Your Mail out of the Spam Folder

Laura at Word to the Wise has posted an excellent article on how to keep your mail out of the bulk folder. In it she also references another great article: 10 Things you can do if your email campaign is going to the junk folder At SocketLabs, we put all the technology and management in […]...

Some Changes to our SocketLabs On-Demand Billing

Corrected Charges for Suppressed Messages You may be aware of our suppression system which blocks delivery to email addresses which are invalid or which have previously complained about your mailing. ISPs penalize you for attempting delivery to invalid addresses or addresses which have complained about your mailings, so the SocketLabs On-Demand suppression system is a […]...

Happy Holidays and Thank You to our Fans!

I just wanted to take a moment to wish all of our fans a happy holiday and a fantastic new year. Our customer base grew over 500% in 2010 and we are truly thankful for your support. We have many new, exciting initiatives planned for 2011, all designed to improve your email delivery success. 2011 […]...

Some Updates to SocketLabs On-Demand

Failure Report and API Now Show Suppressed Items The SocketLabs On-Demand Failure Report which shows all delivery failures, now includes messages which have been suppressed. If you are unfamilliar with our suppression system, follow this link to learn more. Suppressed items show up on the report with the Failure Type set to “Suppressed”. In addition, […]...

Hurricane MTA Server Updates

Over the past few months we have released some powerful new functionality into Hurricane MTA Server for our on-premise customers. Delivery Rule Overrides Delivery rule overrides enable you to globally override all delivery rules for an account. For example, if you wanted to change the throttling for an account to 50 messages per hour, per […]...

The Single Most Important Thing Marketers Need to Know about Sending Email

Forcing messages on someone is not going to ever be easy or effective with email. But email marketing can be very powerful and rewarding if you accept and follow the one truth. We all tend to see things through the lens of the past. We get new tools, but try to use them like the […]...