Handling Feedback Loop Reports with a Plugin

One of the cool new events supported by the new IDynamic plugin API interface is OnFeedbackLoopParsed which can be fired each time a feedback loop report is received and processed by Hurricane MTA Server. The following code illustrates how the event can be handled by your code. If you have not read about the new […]...

SSL Support is Here

SSL support for outbound connections has been added to Hurricane MTA Server and can be enabled on a per-domain basis. Using SSL for outbound connections is required in certain circumstances for regulatory or policy compliance, usually in B2B mailings. For example, some institutions that deal with sensitive data (i.e. healthcare, financial) may require that all […]...

How would your subscribers rate your marketing email?

On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch? When your subscribers see your message in their inbox, what emotion do you think they feel? What content […]...

Email Deliverability Challenged By Increase in Spam Levels

Today Google owned Postini reported that worldwide spam levels had returned to levels not previously seen since before the shutdown of the McColo web hosting service 4 months ago.  After the shutdown of McColo spam levels fell nearly 70%.  Spam volumes have been steadily increasing this year by about 1.2% per day. The new technology […]...

Email Open Rates

Email Open Rates

Are you interested in learning how email open rates are calculated? We've got you covered! Check out the SocketLabs blog online today, and learn more....

IP Tagging / Warmup

IP Tagging / Warmup

The latest Hurricane MTA Server beta build includes exciting new deliverability increasing features. Each IP on Hurricane MTA Server can now be tagged with a user defined id which can be used to classify IP addresses. Delivery rules can then be tagged to restrict them to IPs with the same tag. To tag a delivery […]...

At the Email Summit 2009!

At the Email Summit 2009!

We are here exhibiting at Marketing Sherpa’s Email Summit 2009 in Miami! We just finished setting up before the crowds arrive. Sorry for the bad photo, all I have with me is my camera phone. We are in booth 39. If you are at the Summit, please stop by!...

Customer Feedback is King

I have been helping companies build bulk email applications for over 10 years. During that time, the feedback and suggestions provided by customers have been critical to our understanding of their needs and the needs of the market as a whole. Hurricane MTA Server is a great product because of our customers. Our customers are […]...

Surviving the down Economy – Communicating with your Customers

There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers.  When starting a new marketing campaign it is import to focus on what will give you the best […]...