Email bounce processing enables you to determine why your outbound emails are being returned and allows you to implement email bounce management. It could be due to a temporary “soft bounce,” possibly because the recipient’s inbox was full or the recipient server was temporary unable to communicate; or it could be a “hard bounce,” meaning the server or email address doesn’t exist at all.
When you process information using email bounce processing, you’re able to troubleshoot the problem and fix it. For example, a potential recipient may have entered their email address with a “.cmo” suffix instead of “.com”. With that information, you would be able to re-enter the email address in the appropriate format and not lose out on this contact.
Whereas most of our competitors only capture bounces, SocketLabs’ email bounce management system is able to forward bounce reports directly to customers who opt-in to this feature — so you can improve email campaign performance right when you need it most.
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