How Bounce Processing Works

Most of our customers don’t care how our bounce processing works – only that it delivers unparalleled data to manage, adjust, and run their email campaigns for optimal performance. This page is for the technical folks in the audience…

Our server’s automatic email bounce handler uses VERP (Variable Envelope Return Path) to encode the email return path of outbound messages. This ensures that bounces automatically flow directly back to our server. Our encoding process embeds message identifiers into the return path so that any message ID or mailing/campaign ID tagged in the message remains there, even through a bounce. When our server receives a bounced message, it is immediately analyzed, and the results can be studied in the reports and logs of our email bounce handler.

We have developed very advanced systems that automatically encode your outbound email in such a way that the email bounces and feedback loop reports are sent directly to us for processing. Normal replies to messages continue to be routed to you. All of this is invisible to the recipient. Your SocketLabs On-Demand control panel gives you instant access to the bounce data in real-time.

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