Category: Deliverability view all

How to Improve Email Open Rates [Top 4 Tips and Tricks]

How to Improve Email Open Rates [Top 4 Tips and Tricks]

As an email sender, deliverability is key.  But getting email successfully to your recipient’s inbox is only half the battle.  Have you ever considered what happens after the email is delivered? At the end of the day, getting your recipients to open and read your email is the ultimate goal.  As you have likely found, […]...

Top 3 Benefits of DMARC

Top 3 Benefits of DMARC

Today we’re going to talk a little about the benefits of DMARC. What is DMARC? DMARC is an email technology that is really cool. It’s essentially an email authentication protocol that is designed to give email domain owners the ability to protect their domain from unauthorized use. DMARC email authentication is really valuable to companies […]...

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]...

SMTP and Email Delivery 101: When Is An Email Actually Considered Delivered?

SMTP and Email Delivery 101: When Is An Email Actually Considered Delivered?

Today you’re going to learn about SMTP and email delivery — exactly when an email is actually considered delivered. Ready? Let's go......

What Does SMTP Error Mean?

What Does SMTP Error Mean?

...this SMTP response code can be good, like 250 (the requested action was taken) or it can be bad, an error code like 550, that indicates the end of......

What is My IP Reputation? [3 Ways to Improve]

What is My IP Reputation? [3 Ways to Improve]

...have noticed a decrease in your email engagement and deliverability, it may be time to start thinking about your IP reputation....

5 Reasons Why Your Email Goes to Spam Instead of the Inbox

5 Reasons Why Your Email Goes to Spam Instead of the Inbox

...email keeps getting stuck in the spam folder? We've compiled a list of the top 5 reasons your emails goes to the spam folder instead of the inbox......

Effective Transactional Email Design: The Anatomy of a Receipt Email

Effective Transactional Email Design: The Anatomy of a Receipt Email

What does an effective transactional email design look like? In this post, you'll learn how to create an an effective transactional receipt email that......

What Affects Email Deliverability [Top 3 Best Practices]

What Affects Email Deliverability [Top 3 Best Practices]

Let's dive a little deeper into what affects your email deliverability and how you can maximize the potential of your email sending...