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Just because a customer is new doesn’t mean they have an unsullied reputation so they can send willy-nilly. Nope. They need to warm up. With SocketLabs, you won’t leave your senders out in the cold as they ramp up their sending volume to where it needs to be.
If there was ever a time to segment multiple ways, it’s during a warm-up. With Rule Engine you can automatically segment and route mail to your specifications to protect, optimize, and increase the health of both your new and established senders.
You can segment mail by type, like transactional mail which is going to be expected, or by list, like most engaged recipients. Once you set your rules, the runway to higher volume is clear and the sky is the limit.
Get an overhead look at performance as you warm up to full volume with StreamMonitor, built upon more than 35 first and third-party data points. You’ll see how many messages deployed, how many bounced, and how much engagement the campaign received.
Monitor your warming-up subaccounts right alongside all other senders within your entire email environment, helping you determine who (or what) is at risk.
While StreamMonitor can give you an overall look at any sender’s performance, when you’re working with a customer in warm-up, the direction provided by Guided Insights can make a world of difference. You can see exactly what messages are problematic at which mailbox provider during which send. Can it get better than that?
If you’re noticing more problems at Gmail than Yahoo, you can create a new automated rule to better cater to Gmail’s preferences while continuing to ramp up sender volume at other providers.
Your reputation is only as good as your senders. Our platform gives you the guidance you need to keep new senders on the warm-up-and-up
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