Are you compliant with major mailbox providers' rules?

Gmail and Yahoo have started enforcing their new sender requirements. If you’re not compliant, your email performance might be suffering.
Here’s how to know.
LEARN MORE
Monitors displaying Google's Compliance Dashboard and a SocketLabs performance monitoring report.

The latest resources

The 411 on New Sender Requirements
Read the details of the changes to Gmail and Yahoo requirements.
Monitoring Compliance
These suggestions will help you look in the right place for the right information.
Google Updates Postmaster Tools
Google added a new compliance dashboard to help senders understand their performance.
Join Google, Yahoo, and SocketLabs for a live discussion on successful email marketing in 2024

Ask the sources directly

SocketLabs’ CMO Lauren Meyer hosted an interactive discussion with Clea Moore of Yahoo and Dan Givol of Google where attendees asked their pressing questions now that their requirements are in full effect.

Click the button below for a recap!
WATCH THE RECORDING

Monitor key indicators

Especially bounces! Right now, temporary bounces or deferrals are your more telling metric. If you’re noticing more deferrals than usual, you should double-check you’re fully adhering to the rules.

Need more info about bounces? Click below!
WHAT IS A DEFERRED BOUNCE
List of Requirements (2)
Google Postmaster tools has been updated to include a compliance dashboard.

Use Postmaster Tools

Google has released a v2 of their Google Postmaster Tools (GPT) interface to help bulk senders understand whether they’re consistently compliant or not. Now you can check your compliance status by domain!

The great news? If you’re compliant with Google, you’re also compliant with Yahoo since their requirements are the same. Our guide will tell you how to make the most of all that GPT has to offer, including their new compliance dashboard.
HOW TO USE GPT

Ask for help if you need it

As more time goes by, Google and Yahoo will be more firm in actually rejecting mail. You’ll want to make sure you are watching ALL the important performance signals impacting your deliverability, beyond opens and clicks.

SocketLabs Spotlight reporting gives you a birds-eye look at all your activity, including campaign-level and recipient-level data, so you can keep tabs on your performance easily.
SHINE A SPOTLIGHT
Identify problems directly from your SocketLabs dashboard

The SocketLabs Standard

When your business depends on reliably reaching your customers via email, you need an ESP who helps you deliver more mail easily, without the complexity and stress of having to spend hours analyzing performance.

OUR SERVICES
Superior Reporting

Enjoy forward-looking trends, performance-based guidance, and simple sharing and customization and sharing options to make improvong performance easier. 

Industry Roundtables

Chat about email challenges with your email marketing and deliverability peers at our monthly virtual roundtable events. We discuss the hottest topics in the industry, including ones just like Google and Yahoo’s changes. Save your seat to join the conversation!

Expert Support

Need help? We’ve got your back. Get real answers from real email experts with years of experience in the industry. Plus, you won’t have to wait for days or weeks to get the answers you need. 

Litmus Talks Webinar

Our CMO recently joined fellow email experts from Yahoo and Braze at Litmus Talks‘ webinar to discuss the new requirements and how senders should prepare. Watch the recording to hear their expert advice.

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