Otherwise, the more complex things they’re looking for should be handled by your ESP so you can focus on authentication, which is typically handled by the sender.
After you familiarize yourself with the list of requirements, it’s time to spring into action. Luckily, the most important things are things you can do on your own, like authentication and implementing a one-click unsubscribe.
You need to make sure you have SPF and DKIM alignment, and DMARC policy on your DNS record. Note it doesn’t have to be enforced, it just needs to be there. Since DMARC isn’t as known as the other standards, we put together a short crash-course for you.
In the context of what Google and Yahoo are mandating, you’ll want to keep a very close eye on your delivery rates. Notice a drop in delivered mail? Did you clock a spike in soft bounces? This is a sign you need to investigate your compliance with their rules.
At SocketLabs, we have a really advanced reporting dashboard that surfaces performance anomalies and negative trends for you, eliminating your need to dig, scrounge, and agonize over incomplete or confusing data. We also make authentication super simple. Did we mention we have actual email experts available to assist you as well?
We’re the kind of ESP who is not just a service, but a partner. We’re constantly improving our platform for our users, from creating predictive trend analysis and highly customizable reporting, to staying compliant with the highest security standards available, to making it simple to adhere to changes in MBP standards like the ones outlined here.
