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You’re an email provider, marketing platform, or brand with multiple business units.
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How to conduct high-volume email customer vetting (with example questionnaire included!)

How to Conduct an Email Customer Vetting with Example Questions

It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]

10 Ways the Wrong Email Infrastructure Impacts Your Business

Though this may come as a surprise to some end users, people in the complex email community like email service providers (ESPs) or multi-domain senders know omnichannel marketing platforms leverage several different vendors to fulfill the technical email sending process.    What is perhaps a surprise to some is not all vendors are the same, […]

by Tim Moore - May 16, 2023

Using Pre-vetting to Protect your Self-serve ESP Platform

When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped at the chance. It’s such a nuanced topic with so many ways to creatively and easily keep email service providers (ESPs), especially self-serve models, reputable and successful.  While of course I believe watching the entire […]

by Lauren Meyer - May 11, 2023

Major Upgrade: User Permissions

Negotiations are over: You’re no longer required to be held hostage by unsafe and nonsensical user permissions.   We now have user permissions that make more sense. Think about it. If you’re a direct sender using multiple servers for different reasons, and they need to be managed by different people, do you want everyone to have […]

by SocketLabs - May 10, 2023
two computers calling each other

What is a Webhook?

Wondering what’s a webhook? In this article, you’ll get a crash course on webhooks. You’ll learn, what’s a webhook, example of webhooks, why use….

by Skyler Holobach - April 24, 2023
Email best practices pictured as a man watering flowers with envelopes on top of the stems.

Nurture the seeds of success with email best practices for complex senders

Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel a little bit more like…suggestions. Sometimes we’re guilty of not using our best judgment and while sometimes there’s little to no consequence, that doesn’t mean they’re not important. Like…REALLY important.  Best practices for every sender […]

by Lauren Meyer - April 20, 2023

Gmail Tabs: Friend, Not Foe

The scene: One of your senders calls your customer service team and starts complaining.   What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large.  They’re upset their mail is being delivered…to the Promotions tab.  Gasp! […]

by Lauren Meyer - February 21, 2023

Avoid the reputation wrecking ball

Right out of the gate, here is some advice: You should absolutely care about a bad reputation.  Complex senders like email service providers need to care about two different types of reputation to be able to feel secure in the market. First and most obviously, having adequate IP and IP pool reputation to better ensure […]

by Lauren Meyer - January 30, 2023
swamp monster climbing out of swamp and scaring man

The Email Swamp: Don’t Go Bayou-self!

Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool that looks more like a swamp than, well…a pool you actually want to use.  There is nothing wrong with having an Email Swamp! There is, however, a big risk in not watching the swamp like […]

by Nicky Copland - January 17, 2023
Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure.  If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]

by Tim Moore - January 10, 2023