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Gmail Tabs: Friend, Not Foe

The scene: One of your senders calls your customer service team and starts complaining.   What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large.  They’re upset their mail is being delivered…to the Promotions tab.  Gasp! […]

Avoid the reputation wrecking ball

Right out of the gate, here is some advice: You should absolutely care about a bad reputation.  Complex senders like email service providers need to care about two different types of reputation to be able to feel secure in the market. First and most obviously, having adequate IP and IP pool reputation to better ensure […]

by Lauren Meyer - January 30, 2023
swamp monster climbing out of swamp and scaring man

The Email Swamp: Don’t Go Bayou-self!

Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool that looks more like a swamp than, well…a pool you actually want to use.  There is nothing wrong with having an Email Swamp! There is, however, a big risk in not watching the swamp like […]

by Nicky Copland - January 17, 2023
Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure.  If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]

by Tim Moore - January 10, 2023
New eBook Build or Buy

Read Our New eBook: Build or Buy!

We recently launched our newest product for email service providers using our cloud sending platform: advanced infrastructure management tools. But for some, sending infrastructures can be complex and the prospect of adding more data and options on top of it can be overwhelming.  It’s kind of like entering the real estate market, where your options […]

by Nicky Copland - December 22, 2022

Is Your Sending Infrastructure Prepared for Uncertain Times?

I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it…  Regardless of what is going on around you, email is […]

by Lauren Meyer - December 14, 2022

Why We Built a Product for ESPs

If you missed our announcement last week, the title of this post might seem a little strange: an email service provider (ESP) building a product for other ESPs? Well, lots of ESPs rely on another ESP’s sending infrastructure to support the email activities of the hundreds or thousands of individual senders using their platform to […]

by SocketLabs - December 7, 2022
A SocketLabs employee pushing a button to manage his IP pools

The World’s First Sending Platform for ESPs is Finally Here

Raise your hand if you are an email service provider (ESP) using the sending infrastructure of a huge provider like SendGrid. Raise your other hand if you are unhappy with your ability to manage it for your diverse customer set. We’d bet a lot of people are raising the roof right now.  To be fair, […]

by SocketLabs - November 30, 2022

We Send Email

That’s the blog, thank you for reading.  Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email.  Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022
A bad actor is using the sender reputation of other brands to send their spam.

Subdomain Squatters are Threatening Your Email Sender Reputation

An unfortunate reality of email sender reputation is the ability for it to be weaponized. Of course, as senders you can do a whole bunch of things to protect yourself from malicious activity, and the effect is not only protection, but a positive sender reputation. Mailbox providers (MBPs) use reputation information to protect their own […]

by Brian Godiksen - October 26, 2022