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Why We Built a Product for ESPs

If you missed our announcement last week, the title of this post might seem a little strange: an email service provider (ESP) building a product for other ESPs? Well, lots of ESPS rely on another ESP’s sending infrastructure to support the email activities of the hundreds or thousands of individual senders using their platform to […]
Man using a machine sorting emails by color, announcing the new email infrastructure management platform

The World’s First Email Infrastructure Management Platform is Finally Here

Raise your hand if you are an email service provider (ESP) using the email infrastructure of a huge provider like SendGrid. Raise your other hand if you are unhappy with your ability to manage it for your diverse customer set. We’d bet a lot of people are raising the roof right now.  To be fair, […]

by SocketLabs - November 30, 2022

We Send Email

That’s the blog, thank you for reading.  Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email.  Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022
A bad actor is using the sender reputation of other brands to send their spam.

Subdomain Squatters are Threatening Your Email Sender Reputation

An unfortunate reality of email sender reputation is the ability for it to be weaponized. Of course, as senders you can do a whole bunch of things to protect yourself from malicious activity, and the effect is not only protection, but a positive sender reputation. Mailbox providers (MBPs) use reputation information to protect their own […]

by Brian Godiksen - October 26, 2022

Ducking and Dodging Spam Traps

Email and spam traps have an “It’s Complicated” relationship status on Facebook. Or at least they would if Facebook still had that option.  If you’re here, you likely know enough about spam traps to be dangerous. If not, here is a little quick info to keep you up to speed on what they are and […]

by Lauren Meyer - October 12, 2022

Avoid Santa’s Blocklists This Holiday Season

Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok.  While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]

by Skyler Holobach - October 5, 2022

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

Leaving the Choir: Shared IPs vs. Dedicated IPs

When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]

by Mike Hillyer - September 12, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022