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Avoid Santa’s Blocklists This Holiday Season

Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok.  While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it  ̶r̶a̶i̶n̶  snow email. If you don’t, you might find yourself on Santa’s Naughty List, […]

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

Leaving the Choir: Shared IPs vs. Dedicated IPs

When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]

by Mike Hillyer - September 12, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022

On the Record: Spamhaus and Informational SBLs

Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike.   I’ve structured this as simply and […]

by Lauren Meyer - September 1, 2022

This is Your Email on Burnout

We are all exhausted   Burnout: the word of the year   Well….multiple years.  I had the pleasure of talking about two of my favorite topics at UNSPAM in Chicago: burnout and recovering from an email disaster. The experiences of discovering you’re burned out and finding yourself on a blocklist are extremely similar, and so is the […]

by Skyler Holobach - August 24, 2022

How We Got to 5-9s Uptime

What does “5-9s” mean? Learn this and how SocketLabs architecture supports email versatility and deliverability!

by Matt Soler - August 18, 2022
SMTP Guide

Beginner’s SMTP Guide

Unless you have successfully gone off the grid, chances are you get a steady stream of email during the day. These could be commercial or marketing email, transactional email about your purchases, or personal email between you and other individuals. And, to most users, sending an email is as easy as pressing a button. But […]

by SocketLabs - August 12, 2022
An illustration of a person receiving a triggered email.

Triggered Email: Beyond the Blast

The scene: a late-night Amazon scrolling session where your cart is full of must-have items like an avocado slicer, a tofu press, and a vintage butter knife. But wait! You put down the phone and go to sleep, your wallet thankful for your willpower. But then! The next morning you get the email you didn’t […]

by SocketLabs - June 8, 2022