Best Practices

Auto-Forwarding is a frequently used mailbox rule to move messages along from a secondary mailbox to a primary mailbox. But, this in itself has some shortcomings, such as forwarding spam messages along or failing to forward messages along due to security policies put in place by the original sender of the message. We have in […]

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]

With even more access to marketing data, marketers are focusing more on personalization of email. According to emarketer.com, over 67% of US marketers are using data to personalize their email messages. When it comes to tactically creating a personalized email on the SocketLabs platform, custom fields will help you accomplish this. That’s why: We’ve improved […]

Take Your Notification API and Inbound Parse API Endpoints Serverless with Azure Functions SocketLabs offers a suite of powerful programming language agnostic APIs, which enable application developers to integrate with the SocketLabs On-Demand platform. Two of our popular APIs are the Notification API and the Inbound Parse API. When you send mail through SocketLabs On-Demand, […]

How to Unleash the Power of Merge Fields SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some […]

9 Ways to Improve Your Email Open Rate: At Socketlabs, we process millions of emails. So we know what it takes to get your emails to the inbox and opened. Some basic rules about how to get your emails opened have been around for the last ten years. So let’s start with the first tip. […]

You may know what spam is, but do you know the history of spam? Since SocketLabs is all about email and helping you get your messages safely to the inbox, we wrote a detailed blog article about the fascinating history of spam. You can read it here. In addition to the blog article, here’s a […]

Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

Spam filtering used to be a cut and dry affair, very binary, black and white. Mail was either spam or it was not spam. Analyzing a message and deciding the bucket for each was also a simple process. For the most part filtering technology scaled well along with the rise of the internet. DNS blacklists, the […]

Gmail Will Use a Strict DMARC Record Beginning in 2016. How Will This Affect Your Email? Update 6/15/2016: Google has indefinitely postponed it’s move to p=reject for the gmail.com domain. Google will continuously reevaluate the (negative) impact of this change and when they believe the consequences have been reduced to a tolerable level they will proceed with the implementation. — Today […]