Category: Best Practices view all

The Future of Marketing: Tricks and Tips for 2020

The Future of Marketing: Tricks and Tips for 2020

After our time with best selling authors and award winning marketers, we took away three tricks that every marketer should use to succeed......

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The Importance of Email Authentication: 2019 Digital Summit Philadelphia

The Importance of Email Authentication: 2019 Digital Summit Philadelphia

After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works......

Oracle Users Seek Dyn Alternative: Here’s What You Need to Know

Oracle Users Seek Dyn Alternative: Here’s What You Need to Know

With Oracle's recent annoucement of the discontinuation of Dyn Email Services and DNS, customers are left looking for a Dyn alternative...

New SocketLabs Email Tools

New SocketLabs Email Tools

SocketLabs is excited to introduce four new email tools that will simplify the tedious and complicated tasks associated with email platform management......

How to Send Bulk Email Without Using an Email Blast

How to Send Bulk Email Without Using an Email Blast

Here is why you should avoid sending your high volume email through an email blast campaign......

What is My IP Reputation? [3 Ways to Improve]

What is My IP Reputation? [3 Ways to Improve]

Find answers to all your questions on IP reputation and how it can affect your email deliverability. Read more on SocketLabs’ blog!...

What is a Spam Filter and How Does it Work?

What is a Spam Filter and How Does it Work?

A spam filter can be your worst enemy as a bulk email sender, or it can be a powerful tool used to out-perform your competition......

Don’t Forget the “L”: How A Typo Spam Trap Can Destroy Your Email Deliverability

Don’t Forget the “L”: How A Typo Spam Trap Can Destroy Your Email Deliverability

Is it possible that a company’s email deliverability can be impacted by a simple typo? The short answer is yes — keep reading to learn more......

What is a Smart Host?

What is a Smart Host?

At a very high level, an SMTP Smart Host is a server that sits between an email sender’s server and an email recipient’s server that can......

SMTP Monitoring: What is a Failed Message & How to Monitor Email Delivery Errors

SMTP Monitoring: What is a Failed Message & How to Monitor Email Delivery Errors

Today we’re going to talk about SMTP Monitoring — specifically monitoring your message failures. And this is important: SMTP is the standard for sending email and it’s one of the most effective ways to send transactional email like password resets, shipping notifications, etc. But just using SMTP isn’t enough. There’s a lot that can go […]...