Dear Email, You’ve Changed — And We’re All In
Love letters to email meet real talk about domain reputation, trust, tech gaps, and AI. See the four trends shaping the future of email in 2024. #DearEmail
Better Late Than Never: Optimizing Email Infrastructure for Success
Don’t let email errors cost you customers. SocketLabs takes a proactive approach to email deliverability with our DelOps (Deliverability Operations) philosophy. Inspired by the principle “Delay is preferable to error,” we prioritize successful email delivery over immediate failure. This was evident in our response to the AT&T DNS incident, where our system intelligently handled transient and permanent SMTP errors to ensure high delivery rates. Learn how SocketLabs’ email infrastructure and DelOps strategy can improve your email marketing results.
Email…We love you. And it’s not just us.
Little did we know how much the world would change back in the 1990s when email made its first appearance. Some of us knew a professional world without email and some of us were just kids, but all of us were adopting a new technology that would completely change the landscape of communication forever. We’ve […]
Email Marketing Red Flags: High Bounces, Low Delivery
Hi there! Happy to see you here for another edition of Email Performance Red Flags. We’ll be digging deeeep into bounces and delivery rates today, so if you need the info in a faster, more condensed version, go ahead and check out our Survival Kit. It’s a PDF with the top warning signals, best advice, […]
Webinar Recap: Everything You Really Need to Know About DMARC (ft. Valimail)
All eyes have been on DMARC since Google and Yahoo announced their intention to require DMARC on all mail in late 2023. Six months past when those rules went into effect (in February 2024), we’re now noticing higher levels of enforcement within our data, suggesting the grace period for senders late to the game is […]
Email Performance Red Flags: Low Click-through Rates
Did you know a low click-through rate (CTR) is a red flag for your email performance? Find out why, how to spot it, and what to do when you find one.
Re-engage Before you Disengage!
Just a couple weeks ago we published a blog about a somewhat depressing topic: sunsetting or deleting addresses from your list due to inactivity. Now, we know no one wants to make a list smaller, so to help you avoid needing to make major cuts, we’re back to talk about re-engagement! We’ll explore what re-engagement […]
Improve Your Deliverability with a Sunsetting Policy
One of the biggest factors in your deliverability is how people react to your mail. If you’re not getting enough positive engagement, the lack of engagement can cause damage to your ability to be delivered to inboxes. Let’s look at a smart and simple way to reduce deliverability risks: creating and using a good email […]
Product Update: SuperTags
We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least. Because of this trait, we realized with a little bit of adjustment, we could make it easier for our multi-subaccount customers and senders using SendGrid and Mailgun to organize and gain more meaningful insights from […]
