Best Practices

Today you’re going to learn exactly whether you should be using SMTP or IMAP. In fact, there is a major difference between the two protocols. In this article, we’ll help you understand the differences between SMTP and IMAP. We’ll also briefly touch on POP3. Let’s get started. What is SMTP? What is IMAP? What Is […]

Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]

Have you ever wondered what it actually means for an email to be considered delivered? For example: Is an email delivered when it reaches the inbox? Or, is an email delivered when it is opened and read? Today you’re going to learn about SMTP and email delivery — exactly when an email is actually considered […]

If you are a transactional or marketing email sender and have noticed a decrease in your email engagement and deliverability, it may be time to start thinking about your IP reputation. What is an IP reputation and how does it affect your email deliverability? First we need to understand what an IP address is. An […]

If you are a transactional or marketing email sender, getting email to the inbox is an essential part of what you do.  Order confirmations, email receipts, password resets, promotional offers, and marketing newsletters are just a few types of email that are a highly valuable part of everyday business. Unfortunately, it’s all too common that […]

SMTP response codes can be used to help determine why an email bounced, or why you’re receiving an SMTP error when sending an email. But, if you’re not well versed in the language of SMTP, then making sense of all of these SMTP codes can be overwhelming. That’s why in this blog post, we’re going […]

Today we’re going to talk about effective transactional email design for email receipts. We’ll dissect every part of a good receipt email, so you understand its anatomy — but don’t worry, there won’t be any blood! There are many types of transactional emails: password resets, shipping notifications, dunning alerts, and more. For this post, we’re […]

As a high volume email sender, you rely heavily on the effectiveness of your email platform. Whether you are sending the latest promotional offers to your loyal following or transactional email to recent customers, the reliable delivery of your email is essential.  But why do your legitimate emails end up in spam folders instead of […]

What is a Port? If you are new to email and want to learn more about different port options and what port SMTP uses, then we need to start with the basics and learn what a port is.  It all starts with computers talking to one another…wait what? It’s true, computers love to talk…a lot…ok, […]

Sending an email is a walk in the park, right? Add a recipient, write the body, and hit send…the email is sent to its destination.  In three painless steps, you’re able to send an email from one computer to another, anywhere around the globe, in a matter of seconds. In many ways, the process of […]