Best Practices

9 Ways to Improve Your Email Open Rate: At Socketlabs, we process millions of emails. So we know what it takes to get your emails to the inbox and opened. Some basic rules about how to get your emails opened have been around for the last ten years. So let’s start with the first tip. […]

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You may know what spam is, but do you know the history of spam? Since SocketLabs is all about email and helping you get your messages safely to the inbox, we wrote a detailed blog article about the fascinating history of spam. You can read it here. In addition to the blog article, here’s a […]

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Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

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Spam filtering used to be a cut and dry affair, very binary, black and white. Mail was either spam or it was not spam. Analyzing a message and deciding the bucket for each was also a simple process. For the most part filtering technology scaled well along with the rise of the internet. DNS blacklists, the […]

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Gmail Will Use a Strict DMARC Record Beginning in 2016. How Will This Affect Your Email? Update 6/15/2016: Google has indefinitely postponed it’s move to p=reject for the gmail.com domain. Google will continuously reevaluate the (negative) impact of this change and when they believe the consequences have been reduced to a tolerable level they will proceed with the implementation. — Today […]

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With news of recent vulnerability disclosures, account compromises, and various data breaches, security is a very hot topic in the IT world. Here at SocketLabs we are fully committed to the security and protection of our hosted email solutions, customers, and their data. As you may know, we’ve touched on some of these points and […]

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The fight against spam continues to wage onwards, and there doesn’t seem to be an end in sight. Here at SocketLabs, we follow this war closely in order to understand how the mailbox providers are adjusting their defenses. Monitoring changes by mailbox providers allows us to better understand common issues our customers may be encountering […]

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We all make New Year’s resolutions. Why not make a resolution to improve your email results in 2015? By making some simple changes and updates you can see better results from your email campaigns in 2015. Follow these 5 simple recommendations and see your results take off! 1. Clean Your List The New Year is […]

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The Situation It’s been a bad year for passwords. LinkedIn, eHarmony, Home Depot, Last.fm, Yahoo (the list goes on and on), have all been hacked to one degree or another and had the password hashes of many tens of millions of users uploaded to various hacking forums for all to see. In a perfect world […]

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Did you know that the registration information on file for your domain could impact your ability to reach the inbox? This data can also affect your compliance with laws like CAN-SPAM and CASL. The problem is that you likely didn’t think twice about the information you provided during the registration process. You may have even […]

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Customers Who Trust in SocketLabs

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