Deliverability

Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]

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Have you ever wondered what it actually means for an email to be considered delivered? For example: Is an email delivered when it reaches the inbox? Or, is an email delivered when it is opened and read? Today you’re going to learn about SMTP and email delivery — exactly when an email is actually considered […]

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As a high volume email sender, you put a lot of effort in to making sure the emails you send are getting to the inbox successfully.  If your email isn’t making it to the recipient as intended, you could be wasting a lot of time, energy, and potential business. If you are getting SMTP error […]

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If you are a transactional or marketing email sender and have noticed a decrease in your email engagement and deliverability, it may be time to start thinking about your IP reputation. What is an IP reputation and how does it affect your email deliverability? First we need to understand what an IP address is. An […]

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If you are a transactional or marketing email sender, getting email to the inbox is an essential part of what you do.  Order confirmations, email receipts, password resets, promotional offers, and marketing newsletters are just a few types of email that are a highly valuable part of everyday business. Unfortunately, it’s all too common that […]

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Today we’re going to talk about effective transactional email design for email receipts. We’ll dissect every part of a good receipt email, so you understand its anatomy — but don’t worry, there won’t be any blood! There are many types of transactional emails: password resets, shipping notifications, dunning alerts, and more. For this post, we’re […]

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As a high volume email sender, you rely heavily on the effectiveness of your email platform. Whether you are sending the latest promotional offers to your loyal following or transactional email to recent customers, the reliable delivery of your email is essential.  But why do your legitimate emails end up in spam folders instead of […]

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Sending an email is a walk in the park, right? Add a recipient, write the body, and hit send…the email is sent to its destination.  In three painless steps, you’re able to send an email from one computer to another, anywhere around the globe, in a matter of seconds. In many ways, the process of […]

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If you’re experiencing problems connecting to your SMTP server, then knowing how to test your SMTP relay connection will allow you to quickly diagnose the issue. By testing your SMTP connection, you can answer questions like: Is my SMTP server up and running? Why is my SMTP server not sending? Is something blocking communication with […]

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You’re probably already aware that you can setup SMTP in Gmail. For most small senders with low email volume, Gmail’s free SMTP server is a quick and cheap way to start sending email. However, Gmail’s SMTP server comes with some limitations, and we’re talking about more than just sending limits. In this post, you’ll learn […]

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