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While DMARC is one part of the equation, there are a few other things to keep in mind.
Now that Google is requiring domain-focused authentication, they’ve made it easier than ever for senders to get a sense of whether its working as intended.
In this blog, we walk you through using Google Postmaster Tools (GPT) in general, plus the new features they’ve added since requiring more strict standards for bulk senders.
We invited our friends Clea Moore from Yahoo and Dan Givol from Google to talk to us about what they envision for email in the very near future. For them, they’re deeply interested in increasing the amount of mail their users really want to receive and interact with, all while keeping email as safe as possible.
Get their direct opinions and thoughts in this recap blog, which includes the full webinar recording and a bunch of clips and takeaways for fast reference.
Another major requirement from Google, Yahoo, and likely Microsoft will be the implementation of one-click list-unsubscribe. This enables the little button in the preview of your email in the inbox allowing people to unsubscribe without needing to open and navigate to the real button or mechanism in the email.
It’s a fairly simple process, but if you need more info, this blog is definitely where you’ll find what you need.
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