Category: Best Practices view all

Email Analytics Best Practices: Using Analytics to Optimize Email Deliverability

Email Analytics Best Practices: Using Analytics to Optimize Email Deliverability

Improving your email deliverability comes down to one thing: email analytics. Are you following email analytics best practices? Find out......

Simple and Secure Email Innovation: Encrypted Engagement Tracking

Simple and Secure Email Innovation: Encrypted Engagement Tracking

An innovative solution from SocketLabs for encrypting the custom-branded, white-labeled engagement tracking links that are used inside customer email messages!...

SPF Email Authentication: Explained in Plain English

SPF Email Authentication: Explained in Plain English

What is Sender Policy Framework (SPF)? Sender Policy Framework (SPF) is an open email authentication standard used to prevent sender address forgery, allowing senders to publish a list of IP addresses, or server names that are authorized to send on their behalf. SPF authenticates the domain used in the “envelope” or return-path email address. This […]...

Changing Times Call for a New Customer Experience 

Changing Times Call for a New Customer Experience 

Changing consumer needs demands a new form of customer experience. What does this mean for your business? We cover CX from top to bottom......

What is Email Analytics: How to Use Email Analytics Best Practices to Improve Email Performance

What is Email Analytics: How to Use Email Analytics Best Practices to Improve Email Performance

Learn how to improve your email performance by answering this simple question: What are email analytics and how do you ise them?...

Three Marketing Tricks for the Modern Marketer

Three Marketing Tricks for the Modern Marketer

After our time with best selling authors and award winning marketers, we took away three tricks that every marketer should use to succeed......

The Importance of Email Authentication

The Importance of Email Authentication

After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works......

Oracle Users Seek Dyn Alternative: Here’s What You Need to Know

Oracle Users Seek Dyn Alternative: Here’s What You Need to Know

With Oracle's recent annoucement of the discontinuation of Dyn Email Services and DNS, customers are left looking for a Dyn alternative...

New SocketLabs Email Tools

New SocketLabs Email Tools

SocketLabs is excited to introduce four new email tools that will simplify the tedious and complicated tasks associated with email platform management......