Hold, Please: Deferred Bounces
We’re well past the deadline for adhering to bulk sender requirements set by both Google and Yahoo, and surprise, the email world is still spinning. That’s not to say there hasn’t been any impact on delivery for those who are not fully in compliance with their rules, though. For now, Google and Yahoo are simply […]
How to Check Your Domain Reputation with Google Postmaster Tools
Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability
Your Audience and Your Email Performance: The Musical
No pressure or anything, but your email program is a very public performance, and the joy and rapture of your audience is entirely in your hands. The content is your song and dance, and the inbox is your stage. Can you feel the heat of the lights?! Seriously, though, email really isn’t even a “thing” […]
What is DKIM?
DKIM is an email authentication mechanism that helps ensure an email has not been altered in transit using custom signatures in…
What is SPF Email Authentication?
If you’re relying on consistent email delivery, you absolutely must have email authentication standards like sender policy framework (SPF) for your domain. We’ll walk you through what is an SPF record, what they look like and how they work. What is Sender Policy Framework (SPF)? Sender policy framework (SPF) is an open email authentication standard […]
Engagement and Reputation are Two Sides of the Same Coin
Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences. That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]
Monitoring Email Metrics After Google and Yahoo Enforcement
The deed is done: Google and Yahoo’s new requirements are officially in effect (except for one-click list-unsubscribe). Now that we’re less worried about getting prepared, we can turn our attention to monitoring the actual impact of the new rules on your email performance. We’ve mentioned before you don’t really need to worry about negative consequences […]
2024 is the Year of the One-click List-unsubscribe
2024 is already abuzz with new, mandated standards for bulk email senders from two of the largest mailbox providers (MBPs): Google and Yahoo. While we’ve written about the DMARC requirements a few times, senders will also need to adopt one-click list-unsubscribe headers for their messages to be delivered. You have until June to get this […]
How to Create and Publish a DMARC Record
Hi again. We’re back with more DMARC info to prepare you for Google and Yahoo’s requirement to have a DMARC record published for your sending domain. Does this sound new to you? Don’t worry, we have more information about the new standards for those two mailbox providers here. If the concept of DMARC is new […]
