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Category: Best Practices view all
Email Analytics Best Practices: Using Analytics to Optimize Email Deliverability
Improving your email deliverability comes down to one thing: email analytics. Are you following email analytics best practices? Find out......
Simple and Secure Email Innovation: Encrypted Engagement Tracking
An innovative solution from SocketLabs for encrypting the custom-branded, white-labeled engagement tracking links that are used inside customer email messages!...
SPF Email Authentication: Explained in Plain English
What is Sender Policy Framework (SPF)? Sender Policy Framework (SPF) is an open email authentication standard used to prevent sender address forgery, allowing senders to publish a list of IP addresses, or server names that are authorized to send on their behalf. SPF authenticates the domain used in the “envelope” or return-path email address. This […]...
Changing Times Call for a New Customer Experience
Changing consumer needs demands a new form of customer experience. What does this mean for your business? We cover CX from top to bottom......
What is Email Analytics: How to Use Email Analytics Best Practices to Improve Email Performance
Learn how to improve your email performance by answering this simple question: What are email analytics and how do you ise them?...
Three Marketing Tricks for the Modern Marketer
After our time with best selling authors and award winning marketers, we took away three tricks that every marketer should use to succeed......
The Importance of Email Authentication
After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works......
Oracle Users Seek Dyn Alternative: Here’s What You Need to Know
With Oracle's recent annoucement of the discontinuation of Dyn Email Services and DNS, customers are left looking for a Dyn alternative...
New SocketLabs Email Tools
SocketLabs is excited to introduce four new email tools that will simplify the tedious and complicated tasks associated with email platform management......