Category: Deliverability view all

How To Configure The SocketLabs WordPress Plugin For Optimized Email Delivery

How To Configure The SocketLabs WordPress Plugin For Optimized Email Delivery

The SocketLabs WordPress Plugin allows you to easily route email generated by WordPress through SocketLabs for improved deliverability....

5 List Segmentation Ideas For More Targeted Email Marketing

5 List Segmentation Ideas For More Targeted Email Marketing

77% of email marketing ROI comes from segmented and targeted campaigns. In this article, we give you 5 of our a favorite email list segmentation ideas....

6 Ways to Plan Ahead for Holiday Email Sending

6 Ways to Plan Ahead for Holiday Email Sending

The holiday season is quickly approaching and if you have been paying attention to your inbox, then you may have already noticed some holiday emails rolling in, signaling that it’s time to start planning ahead for your own email sending over the holidays. In this article, we’ll give you six ways that you can start […]...

Best Practices with Sender Policy Framework (SPF)

Best Practices with Sender Policy Framework (SPF)

Sender Policy Framework (SPF) is one of the primary means of authenticating email messages as they transit the Internet. The importance of SPF is growing as additional technologies, such as DMARC, are built on top of the standard. As more domains implement SPF records, greater value is derived from the framework for anti-spam systems and mailbox […]...

Big Improvements to Our Custom Bounce Domain Feature

Big Improvements to Our Custom Bounce Domain Feature

We have made yet another huge update to the SocketLabs On-Demand platform. Now you can add Multiple Custom Bounce Domains to your SocketLabs account for a fully white-labeled experience and other benefits such as: More control and flexibility over your messages. Improved branding of your emails. Put SocketLabs deeper in the background of your email […]...

How to Ensure That Forwarded Messages Arrive at the Destination Mailbox

How to Ensure That Forwarded Messages Arrive at the Destination Mailbox

Auto-Forwarding is a frequently used mailbox rule to move messages along from a secondary mailbox to a primary mailbox. But, this in itself has some shortcomings, such as forwarding spam messages along or failing to forward messages along due to security policies put in place by the original sender of the message. We have in […]...

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]...

9 Ways to Improve Your Email Open Rate

9 Ways to Improve Your Email Open Rate

SocketLabs processes millions of emails, so we know what it takes to get emails opened. Here are 9 actionable tips to help improve your email open rate....

Do You Know the History of Spam?

Do You Know the History of Spam?

This article will get you up to speed on the history of spam. But first, let’s quickly define what spam is. There are many definitions of spam but for the sake of simplicity lets define spam as the mass transmission of unwanted messages. Though it wasn’t called spam until the early 1990s – The term […]...