Category: Deliverability view all

9 Ways to Improve Your Email Open Rate

9 Ways to Improve Your Email Open Rate

SocketLabs processes millions of emails, so we know what it takes to get emails opened. Here are 9 actionable tips to help improve your email open rate....

Do You Know the History of Spam?

Do You Know the History of Spam?

This article will get you up to speed on the history of spam. But first, let’s quickly define what spam is. There are many definitions of spam but for the sake of simplicity lets define spam as the mass transmission of unwanted messages. Though it wasn’t called spam until the early 1990s – The term […]...

Are You Prepared for the Holidays?

Are You Prepared for the Holidays?

Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]...

Engagement is More Than Just Opens & Clicks

In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions […]...

Understanding Modern Spam Filters

Understanding Modern Spam Filters

Spam filtering used to be a cut and dry affair, very binary, black and white. Mail was either spam or it was not spam. Analyzing a message and deciding the bucket for each was also a simple process. For the most part filtering technology scaled well along with the rise of the internet. DNS blacklists, the […]...

Today Google Announced Their DMARC Plan, and It May Affect Your Email

Google's DMARC implementation plan may affect your outbound email. Discover what you need to know online here at SocketLabs, and try us for Free!...

Is Poor Message Formatting Hurting Your Inbox Placement?

Is Poor Message Formatting Hurting Your Inbox Placement?

Is poor message formatting hurting your inbox placement? Find out now at SocketLabs! Read about error codes now to discover if your messages are compliant....

Protecting Your Email From Abuse

Protecting Your Email From Abuse

SocketLabs goes to great lengths to ensure your email server is protected from abuse. Learn about the techniques we use to maintain your email reputation!...

The Top 5 Ways to Improve Your Email Results in 2015

The Top 5 Ways to Improve Your Email Results in 2015

Increase your email results in 2015 by following these 5 simple recommendations....