Category: Deliverability view all

The Importance of WHOIS Data for Email Senders

The Importance of WHOIS Data for Email Senders

WHOIS data plays an important role in the deliverability of your email messages. Come to SocketLabs, and learn how concealing your identity may hurt you....

How the Suppression List Feature Improves Deliverability

How the Suppression List Feature Improves Deliverability

SMTP server deliverability can be affected by a number of factors. By using suppression list technology our hosted service protects IP reputation....

Preventing Bot Spam From Damaging Your Sender Reputation

Preventing Bot Spam From Damaging Your Sender Reputation

Left unchecked, bot spam can quickly damage your sender reputation with ISPs and cause delivery problems with all of your email. Learn more at SocketLabs....

Everything You Need to Know About Cloudmark

Everything You Need to Know About Cloudmark

Cloudmark is among the largest providers of content reputation analysis. Discover everything you need to know about Cloudmark online today at SocketLabs!...

Yahoo Speaks Out About Recent Policy Changes

Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by […]...

GMail Adds New Unsubscribe Option

GMail Adds New Unsubscribe Option

Find out the latest on the new GMail unsubscribe feature to understand the impact on your email campaigns. Check out this blog today at SocketLabs!...

5 Common From Address Mistakes You Should Correct Now!

5 Common From Address Mistakes You Should Correct Now!

The From Address is a Critical Component of any Email Message. When was the last time you put some thought into the address you are using in the from field of your messages? Between anti-spam analysis and brand identification, the from address is one of the most critical components of an email message. It is […]...

The Effects of Changes at Gmail on Engagement Tracking

The Effects of Changes at Gmail on Engagement Tracking

Changes to Gmail have some effect on engagement tracking metrics. This article explains what google is doing and how SocketLabs is handling it....

Increase Deliverability By Separating Your Mail Streams

Increase Deliverability By Separating Your Mail Streams

Transactional and Marketing email messages are looked at differently by ISPs. This article focuses on increasing deliverability by separating mail streams....