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SocketLabs Blog

Email Best Practices, Advice, Trends and Tips

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Email Analytics

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A bad actor is using the sender reputation of other brands to send their spam.

Subdomain Squatters are Threatening Your Email Sender Reputation

An unfortunate reality of email sender reputation is the ability for it to be weaponized. Of course, as senders you can do a whole bunch of things to protect yourself from malicious activity, and the effect is not only protection, but a positive sender reputation. Mailbox providers (MBPs) use reputation information to protect their own […]

A bad actor is using the sender reputation of other brands to send their spam.

Subdomain Squatters are Threatening Your Email Sender Reputation

An unfortunate reality of email sender reputation is the ability for it to be weaponized. Of course, as senders you can do a whole bunch of things to protect yourself from malicious activity, and the effect is not only protection, but a positive sender reputation. Mailbox providers (MBPs) use reputation information to protect their own […]

by Brian Godiksen - October 26, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022
why your holiday email campaigns are already late

Your Holiday Email Campaigns are Already Late: How to Get Caught Up

Holiday email campaigns not started yet? You’re late! Don’t panic, check out what our email experts have to say about the do’s and don’ts of holiday email this year.

by SocketLabs - October 12, 2021
Streamscore email reputation monitor

SocketLabs StreamScore™

Email intelligence that shows you how your email is performing, areas that need work, and what you can do to get more from your email program.

by SocketLabs - October 5, 2021

How to Check Your Domain Reputation with Google Postmaster Tools

Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability

by Brian Godiksen - August 17, 2021
email data

Turning Email Data into Intelligent Insight: Interview with Louis Driving Hawk, Director of Product Management

SocketLabs’ Director of Product Management, Louis Driving Hawk explains the SocketLabs’ methodology on email data and how its being used to change the way businesses manage email delivery

by Lauren Meyer - August 10, 2021
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2021

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

by Lauren Meyer - July 23, 2021
domain level reporting

New Domain-Level Reporting From SocketLabs

Socketlabs is pleased to introduce advanced sending domain and recipient filtering to help customers more deeply analyze the performance of their mail streams.

by SocketLabs - March 8, 2020
recipient report

New Recipient Activity Report From SocketLabs

Socketlabs is excited to introduce new reporting features that provides customers with email performance history and engagement data down the individual level!

by SocketLabs - March 7, 2020
troubleshooting email delivery issues

Troubleshooting Email Delivery Issues: 4 Tips To Get Back On Track, Fast

Troubleshoting email delivery issues can be a real headache…Luckily we’ve made it super easy with this four part checklist….

by Jarred Injaian - December 19, 2019
email campaign analyitics

Email Campaign Analytics That Make a Difference

How can you determine the effectivness of your high volume email without the proper email campaign analytics to guide your…

by Jarred Injaian - November 12, 2019
how to use email data analytics

5 Interesting Ways to Use Email Data Analytics

Check out these 5 interesting ways you can use email data analytics to transform the way you send high volume email….

by Jarred Injaian - November 1, 2019
Email Analytics Best Practices

Email Analytics Best Practices: Using Analytics to Optimize Email Deliverability

Improving your email deliverability comes down to one thing: email analytics. Are you following email analytics best practices? Find out…

by Jarred Injaian - October 11, 2019
engagement tracking

Simple and Secure Email Innovation: Encrypted Engagement Tracking

An innovative solution from SocketLabs for encrypting the custom-branded, white-labeled engagement tracking links that are used inside customer email messages!

by SocketLabs - September 15, 2019

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