Product Update: SuperTags
We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least. Because of this trait, we realized with a little bit of adjustment, we could make it easier for our multi-subaccount customers and senders using SendGrid and Mailgun to organize and gain more meaningful insights from […]
Using NEW Tags and Metadata in SocketLabs
Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered, and meaningful reports to improve your performance by building in tags and metadata! SocketLabs customers (whether or not they send email via our platform or simply use Spotlight Analytics) now have the ability to slice […]
Embracing Change: The Evolution of SocketLabs and Email Marketing
We’ve been telling the story of SocketLabs for almost 20 years now. While it’s evolved in some ways, we’re primarily known as a solution for senders needing on-premises MTA solutions or transactional email. But today, that only scratches the surface of what we do. In fact, we’re no longer just an ESP. SocketLabs is much […]
First-party Email Data is the Future of Deliverability
Deliverability is an essential part of email success. After all, you can’t connect with your email audience if they’re not seeing your emails in their inbox. What kind of email data are you mostly relying on to help you understand your email performance: first-party or third-party data? If you’re using some of the most popular […]
Hold, Please: Deferred Bounces
We’re well past the deadline for adhering to bulk sender requirements set by both Google and Yahoo, and surprise, the email world is still spinning. That’s not to say there hasn’t been any impact on delivery for those who are not fully in compliance with their rules, though. For now, Google and Yahoo are simply […]
How to Check Your Domain Reputation with Google Postmaster Tools
Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability
New Product: Spotlight Reporting for Your ESP
Big news, folks. We’ve got a brand-new product available, and you don’t even need to send email through our infrastructure to use it. It’s called SocketLabs Spotlight, and it’s a multi-feature, comprehensive reporting platform enhanced with the power of Snowflake® technology. If you’re a Twilio SendGrid® customer, you can now purchase our reporting suite. Send […]
Email Reporting Redefined: StreamScore, Advanced Filters, and Yearly Analytics
Email reporting tools can be fickle. Sometimes you get lots of data, which is a yay moment, but you don’t get enough context to do much with it. Boo. Other times you’ll get lots of charts and graphs to make things look like a story, yay, but the data is shallow and only accounts for […]
Email in 2025 Featuring Louis Driving Hawk, SocketLabs
Please welcome Louis Driving Hawk! Louis has a passion for helping customers improve their email program, get more mail into the inbox, and drive business results by designing complex customer journeys through meaningful segmentation. After 10 years in the industry, including brand-side experiences and several positions with industry-leading companies like SendGrid, his mission is solving […]
