Email Marketing Red Flags: High Bounces, Low Delivery
Hi there! Happy to see you here for another edition of Email Performance Red Flags. We’ll be digging deeeep into bounces and delivery rates today, so if you need the info in a faster, more condensed version, go ahead and check out our Survival Kit. It’s a PDF with the top warning signals, best advice, […]
Email Performance Red Flags Survival Kit
Get it today! The Email Performance Red Flags Survival Kit It’s ok to admit it. Lots of folks are in the same boat. Some of us are just plain TERRIBLE at spotting (and heeding) red flags, especially when it comes to email performance. We asked some of the brightest and most respected minds in email […]
Email Performance Red Flags: Low Click-through Rates
Did you know a low click-through rate (CTR) is a red flag for your email performance? Find out why, how to spot it, and what to do when you find one.
Email Performance Red Flags: Low Open Rates
Hello again! Happy to see you here for our series, Email Performance Red Flags. Last time, we discussed how unsubscribes impact email performance with industry experts Desislava Zhivkova, Skyler Holobach, and Autumn Tyr-Salvia. Is a high unsub rate an issue? Is it more worrisome than people marking your emails as spam? What do you do […]
Email Performance Red Flags: High Unsubscribe Rate
We know spam complaints are a visceral reaction from people who don’t want to receive email from you. What’s a much less damaging but equally clear indicator your email isn’t impressing people? High unsubscribe rates.
Email Performance Red Flags: Spam Complaints
Welcome to a new SocketLabs series: Email Performance Red Flags! Now, we’re all familiar with “red flags,” where there is a behavior or sign something isn’t quite right. Some of us are better at spotting them than others, but when it comes to email, getting skilled at identifying red flags is an important key to […]
Newsletter LP: July Splash
Thanks for your vote! Analyzing your email performance can be tricky. Here are a few resources to help you out. Email Performance Red Flags: Spam Complaints Spam complaints can quickly tank your deliverability. After all, if mailbox providers are frequently hearing from their users that you’re sending spam, they’ll start to believe you really are […]
Monitoring Compliance with Mailbox Provider Requirements
Are you compliant with major mailbox providers’ rules? Gmail and Yahoo have started enforcing their new sender requirements. If you’re not compliant, your email performance might be suffering. Here’s how to know. LEARN MORE The latest resources The 411 on New Sender Requirements Read the details of the changes to Gmail and Yahoo requirements. Monitoring Compliance These suggestions […]
How to Conduct an Email Customer Vetting with Example Questions
It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]
