Leaving the Choir: Shared IPs vs. Dedicated IPs
When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]
On the Record: Spamhaus and Informational SBLs
Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike. I’ve structured this as simply and […]
This is Your Email on Burnout
We are all exhausted Burnout: the word of the year Well….multiple years. I had the pleasure of talking about two of my favorite topics at UNSPAM in Chicago: burnout and recovering from an email disaster. The experiences of discovering you’re burned out and finding yourself on a blocklist are extremely similar, and so is the […]
Triggered Email: Beyond the Blast
The scene: a late-night Amazon scrolling session where your cart is full of must-have items like an avocado slicer, a tofu press, and a vintage butter knife. But wait! You put down the phone and go to sleep, your wallet thankful for your willpower. But then! The next morning you get the email you didn’t […]
Moving On: Your Essential Email Delivery Migration Guide
Today you’re gonna learn how an email vendor migration is a lot like moving to a new home—including the reasons for moving, as well as the pains and frustrations that come along with it. In this article, we’ll help you understand the benefits of email migration from one email delivery vendor to another. We’ll also […]
Scaling Up: Growing Your Email Program the Smarter Way with SocketLabs’ Managed Email Services
Work smarter, not harder with email expertise and strategic guidance from SocketLabs Managed Email Services & Solutions.
Finding Context: Send Email the Smart Way With SocketLabs’ Managed Email Delivery Services
In over your head managing your email program? Get professional expertise and strategic guidance with SocketLabs Concierge Email Delivery Solution.
DKIM Replay Attacks: Preventive Measures to Protect Email Deliverability
Old spamming techniques are making a comeback. See how bad actors are stealing sender reputation to send spam, and what you can do about it.
Top 10 Resolutions for Email Success in 2022!
Get the new year started off right with our top ten resolutions for a successful email program in 2022!
