How would your subscribers rate your marketing email?
On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch? When your subscribers see your message in their inbox, what emotion do you think they feel? What content […]
Surviving the down Economy – Communicating with your Customers
There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers. When starting a new marketing campaign it is import to focus on what will give you the best […]
Enable your Recipients to Determine Email Frequency
Determine email marketing frequency with SocketLabs email delivery service! Give your subscribers control over the frequency and content of your messages.
Tracking Opens and Clicks
The latest build of Hurricane Server includes native support for tracking opened mail messages as well as click-throughs. Not only that, but it is fully automated and so simple to use. To make this happen, two main pieces had to come together: 1) we needed to include a web server dedicated to catching open and […]
Just How Old is the Oldest Message in Your Queue?
Monitoring the age of messages in your queue is a great way to monitor the health of your server and ensure that messages are being processed in the expected time frame. We recently rolled out an update to Hurricane Server that allows you to view the age of the oldest message in each account. This […]
Greylisting: a High-Level Overview
Greylisting is a method used by a receiving mail server to prevent spam from entering its network. It does this by rejecting incoming messages on their first attempt. Since the typical email systems employed by spammers are not programmed or set up to try again later, their messages never get delivered. Normal internet mail servers, […]
Making the cut – DomainKeys
We had put off implementing DomainKeys in Hurricane Server due to the multitude of other tasks that were at hand. But at the 9th hour it looks like DomainKeys functionality will make it into the new release. I am very happy about this because using DomainKeys will enable more of your mail to get delivered […]
