Next Sender, Please: Queue Architecture and Traffic Shaping
First things first, we want to set the scene: Today’s email environment is now shaped by the new sets of rules outlined and enforced by two major mailbox providers, Google and Yahoo. Here’s a quick run-down of those guidelines, which were implemented in February in large part to reduce the amount of spam sent to […]
Webinar Highlights: Google & Yahoo Talk Email Marketing in 2024
Last week, we hosted an interactive discussion featuring representatives from the product teams of Google and Yahoo!, who have recently released a new set of requirements that applies to all senders who are looking to have their emails delivered to the inboxes of recipients at these providers. The goal of this session was to move […]
Hold, Please: Deferred Bounces
We’re well past the deadline for adhering to bulk sender requirements set by both Google and Yahoo, and surprise, the email world is still spinning. That’s not to say there hasn’t been any impact on delivery for those who are not fully in compliance with their rules, though. For now, Google and Yahoo are simply […]
How to Check Your Domain Reputation with Google Postmaster Tools
Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability
Your Audience and Your Email Performance: The Musical
No pressure or anything, but your email program is a very public performance, and the joy and rapture of your audience is entirely in your hands. The content is your song and dance, and the inbox is your stage. Can you feel the heat of the lights?! Seriously, though, email really isn’t even a “thing” […]
What is DKIM?
DKIM is an email authentication mechanism that helps ensure an email has not been altered in transit using custom signatures in…
What is SPF Email Authentication?
If you’re relying on consistent email delivery, you absolutely must have email authentication standards like sender policy framework (SPF) for your domain. We’ll walk you through what is an SPF record, what they look like and how they work. What is Sender Policy Framework (SPF)? Sender policy framework (SPF) is an open email authentication standard […]
Engagement and Reputation are Two Sides of the Same Coin
Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences. That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]
Monitoring Email Metrics After Google and Yahoo Enforcement
The deed is done: Google and Yahoo’s new requirements are officially in effect (except for one-click list-unsubscribe). Now that we’re less worried about getting prepared, we can turn our attention to monitoring the actual impact of the new rules on your email performance. We’ve mentioned before you don’t really need to worry about negative consequences […]
