Email Marketing

With even more access to marketing data, marketers are focusing more on personalization of email. According to emarketer.com, over 67% of US marketers are using data to personalize their email messages. When it comes to tactically creating a personalized email on the SocketLabs platform, custom fields will help you accomplish this. That’s why: We’ve improved […]

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How to Unleash the Power of Merge Fields SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some […]

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Introducing Starter Email Templates: Introducing Starter Email Templates A faster and easier way to create great looking email templates, no design skills or coding required. When it comes to email, the impression that you make upon your recipients really matters. But designing a great looking email from scratch can be painful and frustrating. On the […]

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Introducing Web Signup Forms: The Easy Way to Build Your Email List Introducing Web Signup Forms: The Easy Way to Build Your Email List. See how we made it easier to build your email list by capturing email addresses on your website, using Web Signup Forms. We’ve been working hard to make it easy to […]

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9 Ways to Improve Your Email Open Rate: At Socketlabs, we process millions of emails. So we know what it takes to get your emails to the inbox and opened. Some basic rules about how to get your emails opened have been around for the last ten years. So let’s start with the first tip. […]

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Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

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In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions […]

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We all make New Year’s resolutions. Why not make a resolution to improve your email results in 2015? By making some simple changes and updates you can see better results from your email campaigns in 2015. Follow these 5 simple recommendations and see your results take off! 1. Clean Your List The New Year is […]

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Start Simple With Responsive HTML Email Design In the world of transactional and marketing email, the actual process of coding your content into HTML and CSS has been described as a black art. A large variety of differing email clients rendering your messages, each with a different level of standards (non)compliance, and the need to […]

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Holiday Email Tips The Holidays are fast approaching and SocketLabs is ready to handle your holiday email traffic. Many of our customers will have a significant increase in volume over the holidays. Now is a good time to review your account and prepare for the upcoming holiday season. Here are some suggestions: Clean Your Lists […]

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