Email Marketing

9 Ways to Improve Your Email Open Rate: At Socketlabs, we process millions of emails. So we know what it takes to get your emails to the inbox and opened. Some basic rules about how to get your emails opened have been around for the last ten years. So let’s start with the first tip. […]

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Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

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In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions […]

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We all make New Year’s resolutions. Why not make a resolution to improve your email results in 2015? By making some simple changes and updates you can see better results from your email campaigns in 2015. Follow these 5 simple recommendations and see your results take off! 1. Clean Your List The New Year is […]

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Start Simple With Responsive HTML Email Design In the world of transactional and marketing email, the actual process of coding your content into HTML and CSS has been described as a black art. A large variety of differing email clients rendering your messages, each with a different level of standards (non)compliance, and the need to […]

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Holiday Email Tips The Holidays are fast approaching and SocketLabs is ready to handle your holiday email traffic. Many of our customers will have a significant increase in volume over the holidays. Now is a good time to review your account and prepare for the upcoming holiday season. Here are some suggestions: Clean Your Lists […]

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Our SMTP relay service is 5 years old now!  Over the course of the 5 years that we have offered a hosted SMTP service we’ve been asked many times if we offered a way to send email campaigns or newsletters. To fulfill that customer need we’ve hosted a third party application and partnered with several […]

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Socketlabs’ Autoresponders are messages you create that are sent once to each new contact as they are added to a particular list. You choose how long the system waits to send the message, so you can have us email new contacts after a day, a month, or even right away. For example, you may want […]

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The Canadian Anti-Spam Law (CASL) took effect on July 1, 2014 and has broad application to businesses both in Canada and outside of Canada, especially for senders of commercial email. Even if you are located outside of Canada (such as in the United States) this law may still affect you, and carries stiff penalties — […]

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One of the biggest challenges in delivering email messages on behalf of our customer base is that we have no control over, and no pre-send insight into, the content of the messages we process. We work diligently to provide an optimized email delivery network, but in the end the message content is one of the most significant […]

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