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Email Reporting Redefined: StreamScore, Advanced Filters, and Yearly Analytics

Email reporting tools can be fickle. Sometimes you get lots of data, which is a yay moment, but you don’t get enough context to do much with it. Boo. Other times you’ll get lots of charts and graphs to make things look like a story, yay, but the data is shallow and only accounts for […]

Email Reporting Redefined: StreamScore, Advanced Filters, and Yearly Analytics

Email reporting tools can be fickle. Sometimes you get lots of data, which is a yay moment, but you don’t get enough context to do much with it. Boo. Other times you’ll get lots of charts and graphs to make things look like a story, yay, but the data is shallow and only accounts for […]

by Lauren Meyer - December 6, 2023
future of email in 2025

What is the Future of Email in 2025? We Asked the Experts

2025 is less than two years away but will be a big moment for everyone: We will be through the very first 25 years of a century. Sorry to make literally everyone feel old right now, but it’s true. It’s here. If you ask the youngins when email was created, they truly and accurately can reply, […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Nout Boctor-Smith, Nine Lives Digital

Please welcome Nout Boctor-Smith! Nout Boctor-Smith is an email and growth marketing expert and co-founder the boutique B2B agency, Nine Lives Digital. Nout previously scaled lifecycle marketing at LaunchDarkly and GitLab, and managed the global email marketing processes for Red Hat. A marketing uber-nerd with 13+ years of marketing experience, Nout is always on the […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Tam Bond, Dotdigital

Please welcome Tam Bond! Tam Bond (she/they) is Dotdigital’s Head of Messaging Operations with over a decade of experience in email and SMS delivery and deliverability. They passionately evangelize a holistic and data driven approach, and champion cross-discipline collaboration both within her team of engineering and deliverability specialists and over the wider messaging ecosystem.  Tam […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Seth Charles, Iterable

Please welcome Seth Charles! Seth Charles has been in email marketing, deliverability, and messaging systems for thirteen years and currently works as Senior Director, Delivery Operations at Iterable. He loves this field and has made some lifelong friends along the way. Seth is proud of the work he helped complete and looks forward to continuing […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Dr. Matthew Dunn, Campaign Genius

Please welcome Dr. Matthew Dunn! Dr. Matthew Dunn is a serial entrepreneur and founder of Campaign Genius, the real-time content platform for email and Social Signal, the leading real-time social media segmentation model. He has been a startup CEO, Fortune-1000 Senior VP & CIO, Microsoft veteran, professor and teacher. He is also an award-winning speaker, […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Aubrey Miller-Schmidt, Main Street America Insurance

Please welcome Aubrey Miller-Schmidt! Aubrey Miller-Schmidt has more than 12 years of experience in marketing and a passion for email. In her current role as Email Marketing Manager at Main Street America Insurance, she manages email marketing and communications campaigns, wrangles code for Outlook, and plans engaging customer lifecycle experiences — among other things. Aubrey […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Jaina Mistry, Litmus

Please welcome Jaina Mistry! In her role as Director, Content and Email Marketing for Litmus, Jaina Mistry leads a team of fun-loving email and content marketers who strive to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over 15 years […]

by SocketLabs - September 25, 2023
Email in 2025 contributor card highlighting SocketLabs CEO Tim Moore

Email in 2025 Featuring Tim Moore, SocketLabs

Please welcome our own SocketLabs CEO, Tim Moore! Tim is a self-proclaimed email nerd with 16+ years of email experience spanning across deliverability, anti-phishing, marketing automation at scale, and email analytics. His experiences at industry leading companies (Return Path, 250ok, Oracle Marketing Cloud, and Valimail) have led him to SocketLabs where the mission is to […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Jennifer Nespola Lantz, Kickbox

Please welcome Jennifer Nespola Lantz! Jennifer Nespola Lantz likes email. She’s been doing email things since 2005 like troubleshooting deliverability problems, and loves to educate on this thing called deliverability, which she does today at Kickbox as their VP of Industry Relations and Deliverability. Jennifer is fun. Overall joy to be around. When you read […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Dan Oshinsky, Inbox Collective

Please welcome Dan Oshinsky! Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and indie newsletters get the most out of email. Dan Oshinsky works in an industry less common than others; lots of newsrooms and nonprofits. Their communications are markedly different than a typical B2B or B2C email campaign. He shines […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Melinda Plemel, Spamhaus

Please welcome Melinda Plemel! Melinda Plemel is an email professional who has worked in the industry for more than 20 years and is now an Enhanced Services Specialist at Spamhaus. She has experience that ranges from technical account management to deliverability consulting to ISP relationships to anti-spam consultant to brand ambassador. She’s led the industry […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Anne Tomlin, Emails Y’all

Please welcome Anne Tomlin! Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Cameo. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails […]

by SocketLabs - September 25, 2023
Email in 2025 guest contributor card highlighting Jordie Van Rijn from emailvendorselection.com

Email in 2025 Featuring Jordie van Rijn, Email Vendor Selection

Please welcome Jordie van Rijn! Jordie van Rijn is email marketing consultant at emailmonday and founder of emailvendorselection.com. Marketers may have a few less-than-sunny days in their future if Jordie has anything to say about it, but it seems smart marketers have a chance at seeing a rainbow on the horizon if they keep their […]

by SocketLabs - September 25, 2023

Email in 2025 Featuring Chad S. White

Please welcome Chad S. White! Chad S. White is the Head of Research at Oracle Marketing Consulting, a global digital marketing agency. He is also the author of 4 editions of “Email Marketing Rules” and nearly 4,000 posts and articles about digital marketing. Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. […]

by SocketLabs - September 25, 2023

Engagement Signals Are More Than Opens & Clicks

It’s been 84 years… …and we’re still waiting for foolproof engagement signals to perfect to ensure inbox placement. There never will be, of course, because there needs to be some way to filter riff-raff who are sending either malicious or just unwanted mail. Beyond that, inboxing isn’t as simple as avoiding bad practices or following […]

by Brian Godiksen - September 19, 2023
phone with emails on it with one standing out

Seal the Deal with Email Preview Text

We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]

by Skyler Holobach - August 30, 2023

Do Transactional Emails Need to Be CAN-SPAM Compliant?

Remember when the internet was the Wild West and anything was allowed? Yes, I remember today, too. Just kidding, though email HAS gone through some changes to better protect email recipients now that email has been weaponized. We’re no longer worried about dying because we didn’t forward a chain email to 10 people. Instead, we’re […]

by Nicky Copland - August 15, 2023

Webinar Recap: Successfully Managing Multiple Email Streams

We hosted a webinar featuring our special guest, Jennifer Chappell, MBA. She is the Senior Manager, CRM at MyHealthTeam and she manages a whopping portfolio of 50 brands’ email streams. These subaccounts span 13 different countries and require deeply complex systems and procedures in place to ensure reliable delivery, optimized performance, and overall success for […]

by Nicky Copland - August 14, 2023

Teach Me Email: How to Manage Sender Reputation

It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email.  If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation.  Obviously, this will build on the concepts explained in our inaugural episode so if […]

by Nicky Copland - August 4, 2023

Enhancing Email Management in Higher Education: Discover SocketLabs’ Solutions

Higher education institutions have lots of responsibilities. Though email communication maybe isn’t the first thing that comes to mind when people think higher education, it is an absolutely integral part of the operation of colleges and universities. In fact, an overall of 51% of students reported email was a primary path to enrollment.  Email has […]

by Nicky Copland - August 2, 2023
SocketLabs' StreamScore: One email report to rule them all. Factoring in 35+ data points into your score!

One Report to Rule Them All: SocketLabs StreamScore™ Pro

Data fatigue is real. As much as we love and need data, it can be overwhelming, complicated, and sometimes provide guidance we can easily misinterpret into dangerous (or disastrous) decisions.  When it comes to email, there are SO many data points to consider and you might even find yourself in data paralysis. Data overload. Abort […]

by SocketLabs - July 21, 2023

Gmail Tabs: Friend, Not Foe

The scene: One of your senders calls your customer service team and starts complaining.   What’s the complaint? Oh, just a common one we hear all the time as not just an email service provider (ESP), but as members of the email community at large.  They’re upset their mail is being delivered…to the Promotions tab.  Gasp! […]

by Lauren Meyer - February 21, 2023
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2023

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

by Lauren Meyer - January 23, 2023
Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure.  If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]

by Tim Moore - January 10, 2023

Is Your Sending Infrastructure Prepared for Uncertain Times?

I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it…  Regardless of what is going on around you, email is […]

by Lauren Meyer - December 14, 2022

We Send Email

That’s the blog, thank you for reading.  Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email.  Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022

Avoid Santa’s Blocklists This Holiday Season

Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok.  While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]

by Skyler Holobach - October 5, 2022

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

Leaving the Choir: Shared IPs vs. Dedicated IPs

When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]

by Mike Hillyer - September 12, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022

On the Record: Spamhaus and Informational SBLs

Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike.   I’ve structured this as simply and […]

by Lauren Meyer - September 1, 2022
An illustration of a person receiving a triggered email.

Triggered Email: Beyond the Blast

The scene: a late-night Amazon scrolling session where your cart is full of must-have items like an avocado slicer, a tofu press, and a vintage butter knife. But wait! You put down the phone and go to sleep, your wallet thankful for your willpower. But then! The next morning you get the email you didn’t […]

by SocketLabs - June 8, 2022
why your holiday email campaigns are already late

Your Holiday Email Campaigns are Already Late: How to Get Caught Up

Holiday email campaigns not started yet? You’re late! Don’t panic, check out what our email experts have to say about the do’s and don’ts of holiday email this year.

by SocketLabs - October 12, 2021
email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

by Lauren Meyer - September 15, 2021

How to Check Your Domain Reputation with Google Postmaster Tools

Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability

by Brian Godiksen - August 17, 2021
apple email privacy update

Apple Email Privacy Protection: What It Means for the Future of Email 

What you should know about Apple’s new email privacy updates and how they will impact your email…

by Lauren Meyer - July 1, 2021
email deliverability terms

Email Deliverability Cheat Sheet

Getting started in the complex world of high-volume email deliverability? Here’s a quick guide on the most important email deliverability terms to know!

by Lauren Meyer - June 7, 2021
avoid email blocklists

How to Avoid Email Blocklists: 7 Tips from Leading Blocklist Providers

Learn how to stay off of email blocklists and improve your deliverability with 7 tips from the industry’s leading blocklist providers.

by Lauren Meyer - May 17, 2021

WooCommerce Not Sending Emails? Here’s How to fix WooCommerce Email Issues

Learn how to fix Woocommerce email issues by using SocketLabs delivery services.

by Ashley Truong - October 9, 2020
what is transactional email

What is Transactional Email? [With Examples]

What is transactional email and how can it help generate revenue? Transactional email is an email that is prompted by the…

by Jarred Injaian - May 29, 2020
Monitors and other email-related imagery along with a logo for AMP for email: SocketLabs now supports AMP!

What is AMP for Email: A Brief Guide

AMP For Email — What is it and how does it work? In this AMP Guide, we break down exactly how AMP works for email and how to …

by Jarred Injaian - January 10, 2020
troubleshooting email delivery issues

Troubleshooting Email Delivery Issues: 4 Tips To Get Back On Track, Fast

Troubleshoting email delivery issues can be a real headache…Luckily we’ve made it super easy with this four part checklist….

by Jarred Injaian - December 19, 2019
email campaign analyitics

Email Campaign Analytics That Make a Difference

How can you determine the effectivness of your high volume email without the proper email campaign analytics to guide your…

by Jarred Injaian - November 12, 2019
email marketing still effective

Is Email Marketing Effective?

Bad email practices have left businesses and consumers wondering if email marketing is still effective. The simple answer is…

by Jarred Injaian - November 2, 2019
future of email

The Future of Email: Is Email Still Relevant?

Advancements in modern communication technology have left people questioning the relevance of email. In this blog we will cover what the future of email actually looks like…

by Jarred Injaian - October 24, 2019
customer experience email

Using Email to Drive a Better Customer Experience [With Real Examples]

Most people wouldnt consider email a part of their customer experience strategy, those people should think again…

by SocketLabs - October 21, 2019
three marketing tricks

Three Tricks for the Modern Marketer

After our time with best selling authors and award winning marketers, we took away three tricks that every marketer should use to succeed…

by Jarred Injaian - August 5, 2019
importance of email authentication

The Importance of Email Authentication

After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works…

by SocketLabs - July 29, 2019
email blast

How to Send Bulk Email Without Using an Email Blast

Here is why you should avoid sending your high volume email through an email blast campaign…

by Jarred Injaian - June 10, 2019
What is an email bounce?

What is a Email Bounce? [Three Ways to Lower Your Bounce Rate]

A bounced email is an email that makes it to the recipient server but encounters an error before making it to the….

by Jarred Injaian - April 18, 2019
5 List Segmentation Ideas

5 List Segmentation Ideas For More Targeted Email Marketing

77% of email marketing ROI comes from segmented and targeted campaigns. In this article, we give you 5 of our a favorite email list segmentation ideas.

by SocketLabs Team - November 8, 2017
email list segmentation is here

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

With our new email list segmentation feature now you can segment your email lists so you can send the right content to the right people

by SocketLabs Team - October 19, 2017

A Monumental Leap for Our Best Email Designer Yet

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]

by SocketLabs Team - July 3, 2017
How subscription bombing works

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]

by SocketLabs Team - June 8, 2017
Drag and drop is here

Our Email Designer Just Got Even Better With Sections & Elements

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]

by SocketLabs Team - May 2, 2017
Upload Email List

How to Create Personalized Emails Using Custom Fields

With even more access to marketing data, marketers are focusing more on personalization of email and custom fields can help you send personalized emails…

by SocketLabs Team - March 15, 2017
JSON example

How to Unleash the Power of Merge Fields

SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some significant flexibility in sending email, especially in cases […]

by Brian Godiksen - March 3, 2017
starter-designs

Introducing Starter Email Templates

Starter Email Templates give you a faster and easier way to create great looking emails, no design skills or coding required.

by SocketLabs Team - February 6, 2017
Introducing Web Signup Forms

Introducing Web Signup Forms: The Easy Way to Build Your Email List

Looking for a way to collect email addresses on your website? See how easy we made it to capture emails address for your list using web signup forms.

by SocketLabs Team - January 23, 2017
Open Loop Example

9 Ways to Improve Your Email Open Rate

SocketLabs processes millions of emails, so we know what it takes to get emails opened. Here are 9 actionable tips to help improve your email open rate.

by SocketLabs Team - January 16, 2017
Holidays

Are You Prepared for the Holidays?

Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

by SocketLabs Team - September 29, 2016

The Top 5 Ways to Improve Your Email Results in 2015

Increase your email results in 2015 by following these 5 simple recommendations.

by John Alessi - December 23, 2014

Mobile HTML Email: A First Step

Mobile HTML design can be complicated & difficult to get working for multiple email clients. Learn quick, easy tips for creating a mobile friendly email!

by John Alessi - October 22, 2014

Are You Ready For The Holidays?

Holiday Email Tips The Holidays are fast approaching and SocketLabs is ready to handle your holiday email traffic. Many of our customers will have a significant increase in volume over the holidays. Now is a good time to review your account and prepare for the upcoming holiday season. Here are some suggestions: Clean Your Lists […]

by John Alessi - October 2, 2014

Email Marketing With Newsletters

Send email newsletters to your customers and track engagement with SocketLabs SMTP service. Use our simple list management, & create your email campaign!

by John Alessi - September 24, 2014

Autoresponders: How They Benefit Your Business

Autoresponders provide an automated way to communicate and engage your prospects and customers. Learn about SocketLabs’ automatic email response services.

by John Alessi - September 9, 2014

CASL – The New Canadian Anti-Spam Law, What You Need to Know

The New Canadian Anti-Spam Law known as CASL has gone into effect. Find out what it is and the importance of complying with this new anti-spam law.

by John Alessi - August 11, 2014

Everything You Need to Know About Cloudmark

Cloudmark is among the largest providers of content reputation analysis. Discover everything you need to know about Cloudmark online today at SocketLabs!

by Brian Godiksen - May 16, 2014

Yahoo Speaks Out About Recent Policy Changes

Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by […]

by Brian Godiksen - April 14, 2014

Bring Your Email to Life With Our New HTML Editor

Bring your email marketing to life with our new HTML email editor! Learn more about the system and our HTML email services at SocketLabs today.

by John Alessi - March 17, 2014

5 Common From Address Mistakes You Should Correct Now!

The From Address is a Critical Component of any Email Message. When was the last time you put some thought into the address you are using in the from field of your messages? Between anti-spam analysis and brand identification, the from address is one of the most critical components of an email message. It is […]

by Brian Godiksen - February 18, 2014