Re-engage Before you Disengage!
Just a couple weeks ago we published a blog about a somewhat depressing topic: sunsetting or deleting addresses from your list due to inactivity. Now, we know no one wants to make a list smaller, so to help you avoid needing to make major cuts, we’re back to talk about re-engagement! We’ll explore what re-engagement […]
Improve Your Deliverability with a Sunsetting Policy
One of the biggest factors in your deliverability is how people react to your mail. If you’re not getting enough positive engagement, the lack of engagement can cause damage to your ability to be delivered to inboxes. Let’s look at a smart and simple way to reduce deliverability risks: creating and using a good email […]
Building Trust: SocketLabs’ Business Security Pyramid
When I started thinking about this post, my initial thought was discussing trust as the foundation to our security success, building on our CEO Tim Moore’s post. Taking a step back, I realized the opposite was true – a lack of trust is our true foundation, because trust is only earned through holistic security culture […]
Product Update: SuperTags
We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least. Because of this trait, we realized with a little bit of adjustment, we could make it easier for our multi-subaccount customers and senders using SendGrid and Mailgun to organize and gain more meaningful insights from […]
Email Performance Red Flags: Low Open Rates
Hello again! Happy to see you here for our series, Email Performance Red Flags. Last time, we discussed how unsubscribes impact email performance with industry experts Desislava Zhivkova, Skyler Holobach, and Autumn Tyr-Salvia. Is a high unsub rate an issue? Is it more worrisome than people marking your emails as spam? What do you do […]
Using NEW Tags and Metadata in SocketLabs
Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered, and meaningful reports to improve your performance by building in tags and metadata! SocketLabs customers (whether or not they send email via our platform or simply use Spotlight Analytics) now have the ability to slice […]
Embracing Change: The Evolution of SocketLabs and Email Marketing
We’ve been telling the story of SocketLabs for almost 20 years now. While it’s evolved in some ways, we’re primarily known as a solution for senders needing on-premises MTA solutions or transactional email. But today, that only scratches the surface of what we do. In fact, we’re no longer just an ESP. SocketLabs is much […]
Will Microsoft Join Google and Yahoo in Requiring Authentication, Easy Unsubscribe, and More?
Yesterday in a recorded webinar, Ross Adams of Microsoft stated that “it is a matter of when, not if” Microsoft will join Yahoo and Google in requiring a stronger set of requirements for senders who want to reach user inboxes. This is exciting news for the industry as the requirements first outlined by Google and […]
First-party Email Data is the Future of Deliverability
Deliverability is an essential part of email success. After all, you can’t connect with your email audience if they’re not seeing your emails in their inbox. What kind of email data are you mostly relying on to help you understand your email performance: first-party or third-party data? If you’re using some of the most popular […]
