Email Marketing

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate] Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can […]

Choosing the Best Email Service Provider The concept of email isn’t anything new, the basics of simple mail transfer protocol (SMTP) really haven’t changed much in the last 30 years.  The way we use and consume email has evolved dramatically though, and this evolution demands new tools and services to help senders make the most […]

? Bonus Material: 25+ Segmentation Ideas To enable this sign up form, please enable javascript on your browser. Get 25+ Segmentation Ideas! Want more segmentation ideas? Enter your email below and we’ll send you a free pdf that includes 25+ email list segmentation ideas. I agree that when I sign up, I will be added […]

? Bonus Material: 25+ Segmentation Ideas To enable this sign up form, please enable javascript on your browser. Get 25+ Segmentation Ideas! We’ll send you a free pdf that includes 25+ email list segmentation ideas. Just enter your best email below. I agree that when I sign up, I will be added to a marketing […]

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]

With even more access to marketing data, marketers are focusing more on personalization of email. According to emarketer.com, over 67% of US marketers are using data to personalize their email messages. When it comes to tactically creating a personalized email on the SocketLabs platform, custom fields will help you accomplish this. That’s why: We’ve improved […]

How to Unleash the Power of Merge Fields SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some […]

Introducing Starter Email Templates: Introducing Starter Email Templates A faster and easier way to create great looking email templates, no design skills or coding required. When it comes to email, the impression that you make upon your recipients really matters. But designing a great looking email from scratch can be painful and frustrating. On the […]