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Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure.  If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]
Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good understanding of the nuance between building or buying your email infrastructure.  If you didn’t read it, it’s no biggie – we’ll give you a quick primer here but strongly encourage you get the full run-down […]

by Tim Moore - January 10, 2023

Is Your Sending Infrastructure Prepared for Uncertain Times?

I don’t need to tell you we are living in never-ending “uncertain times.” Things change rapidly, be it in your industry, the economy, or even the world at large. Remember COVID-19 and how it is lasting for 20 years? Maybe it just feels like it…  Regardless of what is going on around you, email is […]

by Lauren Meyer - December 14, 2022

We Send Email

That’s the blog, thank you for reading.  Ok, we’re kidding about that being the end, but we’re not kidding about this… We send email.  Over the last few months, we’ve had many amazing conversations with people from all walks of life within the email industry. After comparing notes, we realized a few curious questions came […]

by Lauren Meyer - November 4, 2022

Avoid Santa’s Blocklists This Holiday Season

Ho ho hold on there. Your holiday email program may be running a little behind, but you still can’t run amok.  While Santa’s sleigh is still parked in the hangar, you’ve got some work to do before you can make it rain — er, snow — email. If you don’t, you might find yourself on […]

by Skyler Holobach - October 5, 2022

How To Know You’re Hitting Spam Traps

There are only a few things you can count on in life:  Death  Taxes  Spam traps  I’m serious.  Spam traps are simply a fact of life for email marketers and really, anyone sending email at all. There are a bunch of types with different uses and they’re sprinkled out there in the world waiting to […]

by Lauren Meyer - September 29, 2022

Email Still has a Place in an SMS-dominated World

Email is dead and SMS killed it! We have a killer on the loose!  Just kidding.   What’s not a joke is, lots of marketers are looking at SMS right now, wondering if it’s the future of one-to-one communications, and if email is finally terminally ill. Since we all know email isn’t dead (seriously), we […]

by Lauren Meyer - September 22, 2022

Leaving the Choir: Shared IPs vs. Dedicated IPs

When I was in middle school, I joined a musical theater class. Of course, first year students were always relegated to the choir. It made sense: Most first-time performers were new to singing and performing and it’s risky to trust a rookie. Most organizations starting an email program are also put into the “choir.” Instead […]

by Mike Hillyer - September 12, 2022

The True Cost of Missing the Inbox

Let’s set the scene for the true cost of missing the inbox. You’re sending email from your preferred email service provider (ESP) but something changes. Your delivery rate drops at Yahoo or your customers are complaining about finding emails in their Gmail spam folder, but you have no idea how to investigate deliverability issues.   […]

by Lauren Meyer - September 8, 2022

On the Record: Spamhaus and Informational SBLs

Last week, I sat down with Matthew Stith, industry liaison at Spamhaus, to discuss the recent uptick in informational SBLs. My mission was to find out what’s going on, why the recent change, and what it means for the future of email service providers (ESPs) and senders alike.   I’ve structured this as simply and […]

by Lauren Meyer - September 1, 2022
An illustration of a person receiving a triggered email.

Triggered Email: Beyond the Blast

The scene: a late-night Amazon scrolling session where your cart is full of must-have items like an avocado slicer, a tofu press, and a vintage butter knife. But wait! You put down the phone and go to sleep, your wallet thankful for your willpower. But then! The next morning you get the email you didn’t […]

by SocketLabs - June 8, 2022
why your holiday email campaigns are already late

Your Holiday Email Campaigns are Already Late: How to Get Caught Up

Holiday email campaigns not started yet? You’re late! Don’t panic, check out what our email experts have to say about the do’s and don’ts of holiday email this year.

by SocketLabs - October 12, 2021
email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

by Lauren Meyer - September 15, 2021

How to Check Your Domain Reputation with Google Postmaster Tools

Learn how to use Google Postmaster Tools to check your domain reputation and other valuable email metrics to help stay on top of your email and improve your deliverability

by Brian Godiksen - August 17, 2021
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2021

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

by Lauren Meyer - July 23, 2021
apple email privacy update

Apple Email Privacy Protection: What It Means for the Future of Email 

What you should know about Apple’s new email privacy updates and how they will impact your email…

by Lauren Meyer - July 1, 2021
email deliverability terms

Email Deliverability Cheat Sheet

Getting started in the complex world of high-volume email deliverability? Here’s a quick guide on the most important email deliverability terms to know!

by Lauren Meyer - June 7, 2021
avoid email blocklists

How to Avoid Email Blocklists: 7 Tips from Leading Blocklist Providers

Learn how to stay off of email blocklists and improve your deliverability with 7 tips from the industry’s leading blocklist providers.

by Lauren Meyer - May 17, 2021

WooCommerce Not Sending Emails? Here’s How to fix WooCommerce Email Issues

Learn how to fix Woocommerce email issues by using SocketLabs delivery services.

by Ashley Truong - October 9, 2020
what is transactional email

What is Transactional Email? [With Examples]

What is transactional email and how can it help generate revenue? Transactional email is an email that is prompted by the…

by Jarred Injaian - May 29, 2020
what is amp email

What is AMP for Email: A Brief Guide

AMP For Email — What is it and how does it work? In this AMP Guide, we break down exactly how AMP works for email and how to …

by Jarred Injaian - January 10, 2020
troubleshooting email delivery issues

Troubleshooting Email Delivery Issues: 4 Tips To Get Back On Track, Fast

Troubleshoting email delivery issues can be a real headache…Luckily we’ve made it super easy with this four part checklist….

by Jarred Injaian - December 19, 2019
email campaign analyitics

Email Campaign Analytics That Make a Difference

How can you determine the effectivness of your high volume email without the proper email campaign analytics to guide your…

by Jarred Injaian - November 12, 2019
email marketing still effective

Is Email Marketing Effective?

Bad email practices have left businesses and consumers wondering if email marketing is still effective. The simple answer is…

by Jarred Injaian - November 2, 2019
future of email

The Future of Email: Is Email Still Relevant?

Advancements in modern communication technology have left people questioning the relevance of email. In this blog we will cover what the future of email actually looks like…

by Jarred Injaian - October 24, 2019
customer experience email

Using Email to Drive a Better Customer Experience [With Real Examples]

Most people wouldnt consider email a part of their customer experience strategy, those people should think again…

by SocketLabs - October 21, 2019
three marketing tricks

Three Tricks for the Modern Marketer

After our time with best selling authors and award winning marketers, we took away three tricks that every marketer should use to succeed…

by Jarred Injaian - August 5, 2019
importance of email authentication

The Importance of Email Authentication

After two exciting days at Digital Summit Philadelphia, marketers from around the globe learned the importance of email authentication and how it works…

by SocketLabs - July 29, 2019
email blast

How to Send Bulk Email Without Using an Email Blast

Here is why you should avoid sending your high volume email through an email blast campaign…

by Jarred Injaian - June 10, 2019
What is an email bounce?

What is a Email Bounce? [Three Ways to Lower Your Bounce Rate]

A bounced email is an email that makes it to the recipient server but encounters an error before making it to the….

by Jarred Injaian - April 18, 2019
5 List Segmentation Ideas

5 List Segmentation Ideas For More Targeted Email Marketing

77% of email marketing ROI comes from segmented and targeted campaigns. In this article, we give you 5 of our a favorite email list segmentation ideas.

by John Porrini - November 8, 2017
email list segmentation is here

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

With our new email list segmentation feature now you can segment your email lists so you can send the right content to the right people

by John Porrini - October 19, 2017

A Monumental Leap for Our Best Email Designer Yet

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]

by John Porrini - July 3, 2017
How subscription bombing works

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]

by John Porrini - June 8, 2017
Drag and drop is here

Our Email Designer Just Got Even Better With Sections & Elements

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]

by John Porrini - May 2, 2017
Upload Email List

How to Create Personalized Emails Using Custom Fields

With even more access to marketing data, marketers are focusing more on personalization of email and custom fields can help you send personalized emails…

by John Porrini - March 15, 2017
JSON example

How to Unleash the Power of Merge Fields

SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some significant flexibility in sending email, especially in cases […]

by Brian Godiksen - March 3, 2017
starter-designs

Introducing Starter Email Templates

Starter Email Templates give you a faster and easier way to create great looking emails, no design skills or coding required.

by John Porrini - February 6, 2017
Introducing Web Signup Forms

Introducing Web Signup Forms: The Easy Way to Build Your Email List

Looking for a way to collect email addresses on your website? See how easy we made it to capture emails address for your list using web signup forms.

by John Porrini - January 23, 2017
Open Loop Example

9 Ways to Improve Your Email Open Rate

SocketLabs processes millions of emails, so we know what it takes to get emails opened. Here are 9 actionable tips to help improve your email open rate.

by John Porrini - January 16, 2017
Holidays

Are You Prepared for the Holidays?

Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

by John Porrini - September 29, 2016

Engagement is More Than Just Opens & Clicks

In our last blog article we discussed how recipient engagement is becoming the cornerstone of modern anti-spam systems. We took an in-depth look at open and click data from our customers and explained how this can be used to correlate the perceived desirability of messages to recipients. The article brought out a lot of questions […]

by Brian Godiksen - July 19, 2016

The Top 5 Ways to Improve Your Email Results in 2015

Increase your email results in 2015 by following these 5 simple recommendations.

by John Alessi - December 23, 2014

Mobile HTML Email: A First Step

Mobile HTML design can be complicated & difficult to get working for multiple email clients. Learn quick, easy tips for creating a mobile friendly email!

by John Alessi - October 22, 2014

Are You Ready For The Holidays?

Holiday Email Tips The Holidays are fast approaching and SocketLabs is ready to handle your holiday email traffic. Many of our customers will have a significant increase in volume over the holidays. Now is a good time to review your account and prepare for the upcoming holiday season. Here are some suggestions: Clean Your Lists […]

by John Alessi - October 2, 2014

Email Marketing With Newsletters

Send email newsletters to your customers and track engagement with SocketLabs SMTP service. Use our simple list management, & create your email campaign!

by John Alessi - September 24, 2014

Autoresponders: How They Benefit Your Business

Autoresponders provide an automated way to communicate and engage your prospects and customers. Learn about SocketLabs’ automatic email response services.

by John Alessi - September 9, 2014

CASL – The New Canadian Anti-Spam Law, What You Need to Know

The New Canadian Anti-Spam Law known as CASL has gone into effect. Find out what it is and the importance of complying with this new anti-spam law.

by John Alessi - August 11, 2014

Everything You Need to Know About Cloudmark

Cloudmark is among the largest providers of content reputation analysis. Discover everything you need to know about Cloudmark online today at SocketLabs!

by Brian Godiksen - May 16, 2014

Yahoo Speaks Out About Recent Policy Changes

Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by […]

by Brian Godiksen - April 14, 2014

Bring Your Email to Life With Our New HTML Editor

Bring your email marketing to life with our new HTML email editor! Learn more about the system and our HTML email services at SocketLabs today.

by John Alessi - March 17, 2014

5 Common From Address Mistakes You Should Correct Now!

The From Address is a Critical Component of any Email Message. When was the last time you put some thought into the address you are using in the from field of your messages? Between anti-spam analysis and brand identification, the from address is one of the most critical components of an email message. It is […]

by Brian Godiksen - February 18, 2014