Category: Email Marketing view all

How to Send Bulk Email Without Using an Email Blast

How to Send Bulk Email Without Using an Email Blast

Here is why you should avoid sending your high volume email through an email blast campaign......

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What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]...

5 List Segmentation Ideas For More Targeted Email Marketing

5 List Segmentation Ideas For More Targeted Email Marketing

77% of email marketing ROI comes from segmented and targeted campaigns. In this article, we give you 5 of our a favorite email list segmentation ideas....

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

With our new email list segmentation feature now you can segment your email lists so you can send the right content to the right people...

A Monumental Leap for Our Best Email Designer Yet

A Monumental Leap for Our Best Email Designer Yet

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]...

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]...

Our Email Designer Just Got Even Better With Sections & Elements

Our Email Designer Just Got Even Better With Sections & Elements

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]...

How to Create Personalized Emails Using Custom Fields

How to Create Personalized Emails Using Custom Fields

With even more access to marketing data, marketers are focusing more on personalization of email and custom fields can help you send personalized emails......

How to Unleash the Power of Merge Fields

How to Unleash the Power of Merge Fields

SocketLabs offers the ability to send messages through your server using our Injection API. With the Injection API you can use JSON or XML to create a large number of messages and send them to your SocketLabs server over HTTP, rather than SMTP. This allows for some significant flexibility in sending email, especially in cases […]...

Introducing Starter Email Templates

Introducing Starter Email Templates

Starter Email Templates give you a faster and easier way to create great looking emails, no design skills or coding required....