Webinar Highlights: Google & Yahoo Talk Email Marketing in 2024

Last week, we hosted an interactive discussion featuring representatives from the product teams of Google and Yahoo!, who have recently released a new set of requirements that applies to all senders who are looking to have their emails delivered to the inboxes of recipients at these providers. The goal of this session was to move […]

Hold, Please: Deferred Bounces

deferred bounces

We’re well past the deadline for adhering to bulk sender requirements set by both Google and Yahoo, and surprise, the email world is still spinning.  That’s not to say there hasn’t been any impact on delivery for those who are not fully in compliance with their rules, though. For now, Google and Yahoo are simply […]

Email Authentication: Giving Credit Where It’s Due

authentication credit

When considering email authentication, its impact on deliverability is a little more complicated today than it was just a year ago. Now, since major mailbox providers (MBPs) Google and Yahoo require a DMARC record, a lack of appropriate authentication can have real and direct consequences.  But let’s not get ahead of ourselves! Email authentication can […]

Your Audience and Your Email Performance: The Musical


No pressure or anything, but your email program is a very public performance, and the joy and rapture of your audience is entirely in your hands. The content is your song and dance, and the inbox is your stage. Can you feel the heat of the lights?!  Seriously, though, email really isn’t even a “thing” […]

Engagement and Reputation are Two Sides of the Same Coin

A coin with a thumbs down (or up!) on one side and a check mark on the other. The blog post is called "Email Engagement and Reputation are Two Sides of the Same Coin".

Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s deliverability. For some, they are different words with the same meaning, but for others, they mean two different things with important differences.  That sounds like a riddle, but it isn’t. Instead, it’s more like looking […]

Monitoring Email Metrics After Google and Yahoo Enforcement 

monitoring google and yahoo metrics

The deed is done: Google and Yahoo’s new requirements are officially in effect (except for one-click list-unsubscribe). Now that we’re less worried about getting prepared, we can turn our attention to monitoring the actual impact of the new rules on your email performance.  We’ve mentioned before you don’t really need to worry about negative consequences […]

2024 is the Year of the One-click List-unsubscribe

one-click list-unsubscribe

2024 is already abuzz with new, mandated standards for bulk email senders from two of the largest mailbox providers (MBPs): Google and Yahoo. While we’ve written about the DMARC requirements a few times, senders will also need to adopt one-click list-unsubscribe headers for their messages to be delivered. You have until June to get this […]

How to Create and Publish a DMARC Record

DMARC Record

Hi again. We’re back with more DMARC info to prepare you for Google and Yahoo’s requirement to have a DMARC record published for your sending domain.   Does this sound new to you? Don’t worry, we have more information about the new standards for those two mailbox providers here. If the concept of DMARC is new […]