2024 is the Year of the One-click List-unsubscribe
2024 is already abuzz with new, mandated standards for bulk email senders from two of the largest mailbox providers (MBPs): Google and Yahoo. While we’ve written about the DMARC requirements a few times, senders will also need to adopt one-click list-unsubscribe headers for their messages to be delivered. You have until June to get this […]
How to Create and Publish a DMARC Record
Hi again. We’re back with more DMARC info to prepare you for Google and Yahoo’s requirement to have a DMARC record published for your sending domain. Does this sound new to you? Don’t worry, we have more information about the new standards for those two mailbox providers here. If the concept of DMARC is new […]
6 Best Practices for Seamless Transactional Email Delivery
You won’t enjoy successful transactional email delivery unless you’re following best practices to a T. With myriad recommendations available, we narrowed down the list to our favorite six practices to help improve your chances of those critical emails making their way to inboxes. Let’s get started! Differentiating Transactional Email Delivery from Marketing Email Delivery There […]
Monitoring SMTP Failures to Improve Email Performance
Like we’ve covered before, simple mail transfer protocol (SMTP) is the common standard for sending email, especially when talking about transactional emails like password resets and shipping notifications. However, though it’s reliable and been in use for decades now (wow), it’s not something you want to trust blindly because you still will experience SMTP failures […]
First 2024 Priority: Meeting Google and Yahoo Email Standards
When do mailbox providers’ preferences become less of a best practice and more of a better-do-this-or-else practice? We found out recently Google and Yahoo email standards are changing when they announced they’ll require senders to follow a set of security protocols to even be admitted entrance to their users’ inboxes. Since this is a broad […]
DMARC Your Calendar: Using DMARC Ahead of Google and Yahoo Changes
It’s a law of nature: Before one year ends, you’re stressed about the year ahead. Y2k, am I right? No, none of us were right. Anyway, as if the holiday sending season wasn’t chaotic enough, the email community is abuzz with the looming deadline of Google and Yahoo’s new sender requirements. We have a more […]
What is the Future of Email in 2025? We Asked the Experts
2025 is less than two years away but will be a big moment for everyone: We will be through the very first 25 years of a century. Sorry to make literally everyone feel old right now, but it’s true. It’s here. If you ask the youngins when email was created, they truly and accurately can reply, […]
Email in 2025 Featuring Marcus Biel, Maildroppa
Please welcome Marcus Biel! Marcus Biel is bootstrapping the email marketing SaaS Maildroppa with great passion and a strong focus on simplicity. He lives with his wife and two boys (2 and 4) in Munich Germany – and yes, he owns Lederhosen. We thought WE loved email a lot! Marcus’s passion for email is at […]
Email in 2025 Featuring Nout Boctor-Smith, Nine Lives Digital
Please welcome Nout Boctor-Smith! Nout Boctor-Smith is an email and growth marketing expert and co-founder the boutique B2B agency, Nine Lives Digital. Nout previously scaled lifecycle marketing at LaunchDarkly and GitLab, and managed the global email marketing processes for Red Hat. A marketing uber-nerd with 13+ years of marketing experience, Nout is always on the […]
