Email in 2025 Featuring Marcus Biel, Maildroppa

Please welcome Marcus Biel!

Marcus Biel is bootstrapping the email marketing SaaS Maildroppa with great passion and a strong focus on simplicity. He lives with his wife and two boys (2 and 4) in Munich Germany – and yes, he owns Lederhosen.

We thought WE loved email a lot! Marcus’s passion for email is at the core of his answers here, and he focuses on all the wonder still available to find and use in email. From better personalization to more interactivity, Marcus is adamant email is not dead. It’s in its transformation era.

How do you see email fitting into the marketing mix in 2025?

Email will still be central to marketing in 2025, but it’ll look a bit different. We’ll lean more on AI and machine learning to personalize content, we’ll see more complex automated campaigns, and we’ll have to navigate tighter privacy regulations. In short, the future is all about personalization, integration, and mobile optimization. No matter how social media evolves, email is here to stay.

What about email do you see as a nice-to-have for now, but feel will be considered table stakes by 2025?

Interactive content in emails is a cool bonus now, but by 2025, it will likely be a standard feature. The same goes for real-time email tracking and sophisticated design that suits both mobile and diverse needs. Email security will not be a luxury but a necessity due to the increasing importance of privacy. Lastly, we’ll expect email systems to integrate seamlessly with other marketing platforms. The future of email will be all about engagement, tracking, and integration.

What do you hope or wish to see change within email by 2025?

I hope we can finally bury the myth that “email is dead.” Email continues to be an effective communication tool, and its ROI in digital marketing speaks for itself. I also hope the complexity of email deliverability becomes more recognized and valued. I look forward to seeing email work more collaboratively with other digital marketing channels and to more innovative and accessible email designs. Let’s move into 2025 with a renewed appreciation for the value of email.

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