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email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!
email open rates

Email Open Rates are (Mostly) Dead: Here’s Why You Shouldn’t Care

Are email open rates really dying? Here’s what’s really happening with email open rates and why you’ll be just fine!

by Lauren Meyer - September 15, 2021
socketlabs acquires emailninjas

SocketLabs Acquires EmailNinjas

SocketLabs is excited to announce the recent acquisition of EmailNinjas, an email agency specializing in installation, configuration and support of on-premises MTAs.

by SocketLabs - July 30, 2021
StreamScore Email reputation monitor

New StreamScore™ and Customer Dashboard

SocketLabs is excited to introduce a completely new StreamScore Report and Customer Dashboard that provide more data, more insight, and a better overall experience to help senders find new opportunity with their email

by SocketLabs - July 5, 2021
our north star

Our North Star: A Message from Tim Moore, CEO

While optimizing email infrastructure is our North Star and destination, we have a long journey until we reach that point…

by Tim Moore - December 15, 2020
Email security

VeraSafe Partnership Helps SocketLabs Ensure Email Privacy & Data Security

Improved email privacy and data security with Verasafe…

by SocketLabs - June 4, 2020

COVID-19’s Impact on Email Volume

Analyzing 50 high-volume email senders across industries, SocketLabs saw several changes in sending patterns that reflect the changing nature of commerce…

by John Alessi - April 20, 2020

SocketLabs Hosts Educational Webinar: Strategies for a Successful Remote Workplace

SocketLabs Hosts Educational Webinar: Strategies for a Successful Remote Workplace

by John Alessi - March 30, 2020
on-premise email server

SocketLabs On-Premises Email Server: Hurricane MTA

SocketLabs is excited to introduce the latest on-premise email server, Hurricane MTA,  available with increased performance, expanded security, and…

by SocketLabs - March 26, 2020
crisis communication

7 Guiding Principles for Ongoing COVID-19 Crisis Communication Success

During times of uncertainty, clear communication becomes incredibly important. Here are 7 tips for clear communication during times of crisis.

by SocketLabs - March 26, 2020

Why We Partnered with SocketLabs

Hear from CTO of SignUp.com, Patrick Dyson, speak on his experience switching to SocketLabs….

by SocketLabs - March 20, 2020
what is ccpa

What is CCPA: Everything You Need to Know

With January 1, 2020 approaching quickly, its important to know what is CCPA and how it will impact your business moving forward…

by SocketLabs - December 16, 2019
mailjet alternative

Easy Mailjet Alternative: SocketLabs Getting Started Guide

If you are looking for a Mailjet alternative after their recent acquisition by Mailgun, SocketLabs makes it easy to get up and running…

by SocketLabs - November 5, 2019
future of email

The Future of Email: Is Email Still Relevant?

Advancements in modern communication technology have left people questioning the relevance of email. In this blog we will cover what the future of email actually looks like…

by Jarred Injaian - October 24, 2019
Dyn Alternative

Oracle Users Seek Dyn Alternative: Here’s What You Need to Know

With Oracle’s recent annoucement of the discontinuation of Dyn Email Services and DNS, customers are left looking for a Dyn alternative

by SocketLabs - July 18, 2019
What is new in visual studio 2019

What’s New in Microsoft Visual Studio 2019

Microsoft Visual Studio is a software application known as an integrated development environment, or IDE, that provides developers with a user friendly platform to write code. The application can be used to develop websites, computer programs, web and mobile applications, and web services. On April 2nd, Microsoft Visual Studio 2019 was released, providing a refresh […]

by Jarred Injaian - April 17, 2019
Privacy Shield

SocketLabs Is Now Privacy Shield Certified

SocketLabs is committed to data privacy, security, and transparency. Today, we’re happy to announce that SocketLabs received approval from the U.S Department of Commerce for its EU-U.S. and Swiss-U.S. Privacy Shield certification. This certification demonstrates our commitment to making it easier for SocketLabs customers to comply with EU and Swiss data protection laws. What is […]

by John Porrini - April 12, 2018
server dashboard

Announcing New Dashboard Enhancements

As we continued to improve the SocketLabs experience, one of our goals is to make it easier for you to access your Server Dashboard. That’s why starting today, you may notice a few slight but meaningful changes in your user experience. Here’s what you need to know: Have one server? Now you’ll be sent directly […]

by John Porrini - March 19, 2018
Zapier App In Private Beta

Our Zapier App Enters Private Beta [And You’re Invited]

The SocketLabs Zapier App is in private beta and you’re invited to use it. What’s Zapier? Zapier is a web automation tool that lets you easily move your important data (like new email subscribers) between platforms without a developer who has specialized API experience. Why did we build a Zapier App? There’s a good chance […]

by John Porrini - January 30, 2018
Get Server Id

How To Configure The SocketLabs WordPress Plugin For Optimized Email Delivery

The SocketLabs WordPress Plugin allows you to easily route email generated by WordPress through SocketLabs for improved deliverability.

by John Porrini - December 14, 2017
Customer Support PIN

Introducing The Customer Support PIN

At SocketLabs, we take the security of your account and data very seriously. That’s why we created a new feature called the Customer Support PIN. Now, when you call or live chat with us, we may ask you to provide your four digit PIN to verify that you are associated with the account. In this […]

by John Porrini - December 4, 2017
6 ways to plan ahead for the holidays

6 Ways to Plan Ahead for Holiday Email Sending

The holiday season is quickly approaching and if you have been paying attention to your inbox, then you may have already noticed some holiday emails rolling in, signaling that it’s time to start planning ahead for your own email sending over the holidays. In this article, we’ll give you six ways that you can start […]

by John Porrini - October 25, 2017
email list segmentation is here

Email List Segmentation Is Here – Introducing Segmentation & Smart Lists

With our new email list segmentation feature now you can segment your email lists so you can send the right content to the right people

by John Porrini - October 19, 2017
Verb Address

Big Improvements to Our Custom Bounce Domain Feature

We have made yet another huge update to the SocketLabs On-Demand platform. Now you can add Multiple Custom Bounce Domains to your SocketLabs account for a fully white-labeled experience and other benefits such as: More control and flexibility over your messages. Improved branding of your emails. Put SocketLabs deeper in the background of your email […]

by John Porrini - July 28, 2017

A Monumental Leap for Our Best Email Designer Yet

In our effort to help anyone build and send effective email campaigns, we have taken our suite of Simple Email Marketing Tools to a whole new level. And today, we’re happy to introduce our biggest update yet to the SocketLabs Email Designer. Here are just a few of the improvements that we made: With a […]

by John Porrini - July 3, 2017
How subscription bombing works

Are You Aware of This Hidden Danger of Collecting Email Addresses on Your Website?

Subscription bombing, also known as mail bombing, is an internet-wide trend where malicious bots attack a person via their email address, ultimately rendering the address and email account useless for a period of time. In this article, we’ll discuss how you – the sender, can be compromised by an attack if the forms on your […]

by John Porrini - June 8, 2017
Drag and drop is here

Our Email Designer Just Got Even Better With Sections & Elements

See how we made it even easier for anyone to create a great looking email with our Email Designer. Today, we’re proud to unveil the first of many big changes to the Email Designer coming from our dedicated developers and designers who managed to do some awesome work, even with Nerf Darts blazing past their […]

by John Porrini - May 2, 2017
starter-designs

Introducing Starter Email Templates

Starter Email Templates give you a faster and easier way to create great looking emails, no design skills or coding required.

by John Porrini - February 6, 2017
Introducing Web Signup Forms

Introducing Web Signup Forms: The Easy Way to Build Your Email List

Looking for a way to collect email addresses on your website? See how easy we made it to capture emails address for your list using web signup forms.

by John Porrini - January 23, 2017

Fighting Hunger Together During the Holiday Season

If we’re going to end hunger, we have to do it together. We can’t do it alone. See how SocketLabs & other businesses are fighting hunger.

by John Porrini - November 29, 2016
Hurricane MTA Server 3.0

Introducing Hurricane MTA 3.0

Introducing Hurricane MTA 3.0 Now You Can Experience Security, Speed & Enhanced Customization Options Like Never Before SocketLabs is excited to introduce the new, updated version of our enterprise class, on-premise email delivery solution: Hurricane MTA Server 3.0. We’ve made great improvements to the Hurricane MTA Server; such as adding cutting-edge features that will help […]

by John Alessi - November 15, 2016
Holidays

Are You Prepared for the Holidays?

Are You Ready to Send More Email over the Holiday Season? Did you know that during the holidays we tend to see email traffic increase by up to 30% platform wide? Well, the holidays are fast approaching and if you’re planning to send more email during the holiday season then now is the perfect time […]

by John Porrini - September 29, 2016
API Templates

Introducing API Templates

Send email content programmatically using SocketLabs new API templates. Learn more about our email content templates, the benefits and how they work!

by John Alessi - February 16, 2016

Today Google Announced Their DMARC Plan, and It May Affect Your Email

Google’s DMARC implementation plan may affect your outbound email. Discover what you need to know online here at SocketLabs, and try us for Free!

by Brian Godiksen - October 20, 2015

Two-Step Verification

Discover our two-step verification service which helps to ensure your email account is protected! Check out SocketLabs’ hosted email solutions today.

by John Alessi - June 11, 2015

A Look Back at 2014

Our SMTP relay and email delivery service grew tremendously in 2014. Here is a quick look back at all we accomplished last year.

by John Alessi - February 2, 2015

CASL – The New Canadian Anti-Spam Law, What You Need to Know

The New Canadian Anti-Spam Law known as CASL has gone into effect. Find out what it is and the importance of complying with this new anti-spam law.

by John Alessi - August 11, 2014

AOL Becomes Second Major Mailbox Provider to Implement DMARC

AOL Mail implements a DMARC record which could prevent emails from getting delivered in certain circumstances. Read about the implementation at SocketLabs.

by Brian Godiksen - April 23, 2014

Yahoo Speaks Out About Recent Policy Changes

Last week we published an article about security policy changes at Yahoo Mail that are affecting email senders. The change implemented by Yahoo was an email security protocol called DMARC. DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance” is a technology that aims to prevent spoofing of from addresses. The changes implemented by […]

by Brian Godiksen - April 14, 2014

Happy New Year, Thanks for a Great 2013!

I want to thank all of our customers, partners and fans for a great 2013, and to wish you all a very happy and successful new year! We accomplished quite a bit in 2013.  I can’t list everything, but I would like to share some of the highlights.  A word of warning first. This is […]

by John Alessi - January 21, 2014

Introducing Hurricane Load Balancer

The Hurricane Load Balancer is a great on-premise addition to Hurricane product family that enables real high availability SMTP server configuration.

by John Alessi - December 23, 2013

The Effects of Changes at Gmail on Engagement Tracking

Changes to Gmail have some effect on engagement tracking metrics. This article explains what google is doing and how SocketLabs is handling it.

by Brian Godiksen - December 6, 2013

New Unsubscribe Support

SocketLabs has added an Unsubscribe feature to its SMTP Relay Service. Customers can now have SocketLabs automatically add an unsubscribe link to email.

by John Alessi - July 1, 2013

More Changes with Yahoo! Mail Addresses

In April we blogged about a sharp increase in the number of hard bounces occurring with email addresses at Yahoo! Mail.  The increased error rates were attributed to Yahoo reducing the period of dormancy before closing down an account.  Yesterday, Yahoo!’s SVP of Platforms, Jay Rossiter, came forth with new plans to make closed and dormant accounts […]

by Brian Godiksen - June 13, 2013

Introducing Hurricane MTA Server Version 2.1

At SocketLabs we strive to provide cutting edge technology for delivering bulk email. Our flagship Hurricane MTA Server continues to lead the market with innovative functionality that you can’t find in any other SMTP MTA server.  We are pleased to announce the availability of Hurricane MTA Server version 2.1, a new release that introduces some […]

by John Alessi - May 22, 2013

AOL Postmaster Changes Spam Filtering

A recent AOL Postmaster blog article which was reported more widely through the Word to the Wise blog outlines some vague new changes to the way AOL is handling certain email messages that are identified as spam.  The result of customer feedback, AOL states that they will be returning more CON:B1 Refuses errors to mailers sending these […]

by SocketLabs - May 8, 2013

DKIM White Label Now Available!

Discover two ways to white label your DKIM signature within your email. Learn about custom DKIM signing and advanced DKIM signing online at SocketLabs! 

by John Alessi - May 7, 2013

Introducing SocketLabs New Inbound Parsing Service

Since the start of our SocketLabs On-Demand SMTP Relay Service we have provided outbound email message delivery only. Today we are proud to announce our all new Inbound Parsing feature.  This powerful new feature opens brand new possibilities for companies looking to outsource inbound message delivery.  For CRM, message board, or support oriented applications that […]

by John Alessi - April 30, 2013

New SocketLabs On-Demand API and More!

New API and Other Great New Features This past week we released some brand new Socketlabs On-Demand features and functionality that we think our customers are going to love.  We have a brand-new email API which we call our Notification API.  The new Notification API delivers real-time event tracking notifications (messages sent, failed, etc…) via […]

by John Alessi - March 15, 2013

Control Panel Reports Get New Graphs and Charts

SocketLabs hosted Email Delivery service adds new analytical graphs and charts to its online control panel reporting system.

by John Alessi - February 12, 2013

2012 in Review

2012 was another great year at SocketLabs. We maintained strong growth and expanded our SMTP Server and SMTP Relay systems. Here is what we accomplished:

by John Alessi - January 30, 2013
The new Control Panel Dashboard

The All-New SocketLabs On-Demand Control Panel

SocketLabs is excited to announce that today we will be releasing a major update to the SocketLabs On-Demand Control Panel. We have completely rewritten the all-new SocketLabs On-Demand Control Panel from scratch and we have included some great new features.  While maintaining a similar look and feel, we have drastically improved the Control Panel’s performance. Below […]

by Brian Godiksen - January 7, 2013

Giving Back Some of What We Have Received

As we close out 2012 we want to especially thank our wonderful customers for placing their trust in SocketLabs for both our world-class on-premise and hosted SMTP server solutions.  Your commitment to SocketLabs has not only allowed us to expand and enhance our products and services but, also to give back to organizations that are […]

by John Alessi - December 5, 2012

Japan Tsunami and Earthquake Relief

We want to thank everyone who supported our effort to raise funds for Japan Tsunami relief. Although we are disappointed more people did not participate in our Facebook campaign we have made a donation of $150 based on the number of people who “Liked” our Facebook campaign page, as promised. In addition, SocketLabs has donated […]

by John Alessi - April 1, 2011

Helping the people of Japan

We are horrified by the devastation caused by the Earthquake and Tsunami in Japan and are reaching out to them with your help. We put up a SocketLabs Japan Earthquake Relief page on Facebook, and we will donate $1 for every Like of this page between now and March 31, 2011 up to $10,000 to […]

by John Alessi - March 12, 2011

SSL Support is Here

SSL support for outbound connections has been added to Hurricane MTA Server and can be enabled on a per-domain basis. Using SSL for outbound connections is required in certain circumstances for regulatory or policy compliance, usually in B2B mailings. For example, some institutions that deal with sensitive data (i.e. healthcare, financial) may require that all […]

by John Alessi - June 9, 2009

Customer Feedback is King

I have been helping companies build bulk email applications for over 10 years. During that time, the feedback and suggestions provided by customers have been critical to our understanding of their needs and the needs of the market as a whole. Hurricane MTA Server is a great product because of our customers. Our customers are […]

by John Alessi - March 12, 2009

Thoughts from the Email Evolution Conference

This past week I attended the Email Evolution Conference held this year in Scottsdale, Arizona at the Westin Kierland resort.  It was obvious from the attendance that the economy has taken it’s toll on the conference this year.  About half the number of people attended the conference this year than last.  The biggest gap in […]

by John Alessi - February 19, 2009

New CAN-SPAM Provisions

On May 12 the FTC announced its approval of four rule provisions to the CAN-SPAM Act of 2003. These provisions are summarized as follows: Opt-out Requirements Clarified To submit a valid opt-out request, a recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or […]

by John Alessi - May 19, 2008

Hurricane Server Release

The last prerelease version of Hurricane Server expired at the end of August and Hurricane Server was quietly released. Unfortunately we have been so busy focusing on the software that we are behind on getting the new SocketLabs website up and running. We have, however, released and are actively selling Hurricane Server. Within the next […]

by John Alessi - September 16, 2007