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SocketLabs Blog

Email Best Practices, Advice, Trends and Tips
Popular Categories
DMARC
Best Practices
Community
Customer Experience
Deliverability

Dear Email, You’ve Changed — And We’re All In

Love letters to email meet real talk about domain reputation, trust, tech gaps, and AI. See the four trends shaping the future of email in 2024. #DearEmail

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Lauren Meyer 04.04.2025
A fork in the road labeled '4xx delays' shows emails traveling down a road while the fork labeled '5xx failure' is treacherous with holes in the road and detour signs.

Better Late Than Never: Optimizing Email Infrastructure for Success

Don’t let email errors cost you customers. SocketLabs takes a proactive approach to email deliverability with our DelOps (Deliverability Operations) philosophy. Inspired by the principle “Delay is preferable to error,” we prioritize successful email delivery over immediate failure. This was evident in our response to the AT&T DNS incident, where our system intelligently handled transient and permanent SMTP errors to ensure high delivery rates. Learn how SocketLabs’ email infrastructure and DelOps strategy can improve your email marketing results.

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Brian Godiksen 03.14.2025

Email…We love you. And it’s not just us. 

Little did we know how much the world would change back in the 1990s when email made its first appearance.

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Lauren Meyer 02.14.2025
Machine Learning Features Now Available in SocketLabs Spotlight Email Analytics

Product Update: Surface Contextual Insights in 3 Clicks or Less with SocketLabs Spotlight’s New Machine Learning (ML) Feature 

We’re curious: How well can you track the performance of the many — hundreds, thousands! — of senders on your

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Lauren Meyer 10.31.2024

Email Marketing Red Flags: High Bounces, Low Delivery 

Hi there! Happy to see you here for another edition of Email Performance Red Flags. We’ll be digging deeeep into

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Lauren Meyer 10.02.2024

Webinar Recap: Everything You Really Need to Know About DMARC (ft. Valimail)

All eyes have been on DMARC since Google and Yahoo announced their intention to require DMARC on all mail in

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Lauren Meyer 08.07.2024

Email Performance Red Flags: Low Click-through Rates

Did you know a low click-through rate (CTR) is a red flag for your email performance? Find out why, how to spot it, and what to do when you find one.

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Lauren Meyer 07.29.2024

Re-engage Before you Disengage!

Just a couple weeks ago we published a blog about a somewhat depressing topic: sunsetting or deleting addresses from your

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Nicky Copland 07.22.2024

Improve Your Deliverability with a Sunsetting Policy

One of the biggest factors in your deliverability is how people react to your mail. If you’re not getting enough

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Nicky Copland 07.16.2024
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