Email Tips

Today you’re going to learn exactly whether you should be using SMTP or IMAP. In fact, there is a major difference between the two protocols. In this article, we’ll help you understand the differences between SMTP and IMAP. We’ll also briefly touch on POP3. Let’s get started. What is SMTP? What is IMAP? What Is […]

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Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]

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As a high volume email sender, you put a lot of effort in to making sure the emails you send are getting to the inbox successfully.  If your email isn’t making it to the recipient as intended, you could be wasting a lot of time, energy, and potential business. If you are getting SMTP error […]

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If you are a transactional or marketing email sender, getting email to the inbox is an essential part of what you do.  Order confirmations, email receipts, password resets, promotional offers, and marketing newsletters are just a few types of email that are a highly valuable part of everyday business. Unfortunately, it’s all too common that […]

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As a high volume email sender, you rely heavily on the effectiveness of your email platform. Whether you are sending the latest promotional offers to your loyal following or transactional email to recent customers, the reliable delivery of your email is essential.  But why do your legitimate emails end up in spam folders instead of […]

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What is a Port? If you are new to email and want to learn more about different port options and what port SMTP uses, then we need to start with the basics and learn what a port is.  It all starts with computers talking to one another…wait what? It’s true, computers love to talk…a lot…ok, […]

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Sending an email is a walk in the park, right? Add a recipient, write the body, and hit send…the email is sent to its destination.  In three painless steps, you’re able to send an email from one computer to another, anywhere around the globe, in a matter of seconds. In many ways, the process of […]

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“While the practice of email whitelisting has been used for decades, it has lost significant importance over the years.” So what is this coveted “email whitelist” that you’ve probably heard floating around the virtual halls of the email industry?  To understand email whitelisting and its current importance in the industry, let’s discuss a more common […]

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What is IP Warming? You just got yourself a shiny new IP address and you’re ready to blast out 100,000 emails in your first day!  There is one problem…you can’t do that. Well, technically you can, but you definitely don’t want to. If you haven’t gotten the memo yet, there’s this thing called a sender […]

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It shouldn’t come as a surprise that email is one of the most data-heavy forms of modern communication.  Something as simple as sending an email collects, transfers, and interprets around 100 KB of data. Multiply that by billions, and now you see why companies may have a difficult time manipulating this data for human consumption. […]

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