Customer Feedback is King

I have been helping companies build bulk email applications for over 10 years. During that time, the feedback and suggestions provided by customers have been critical to our understanding of their needs and the needs of the market as a whole. Hurricane MTA Server is a great product because of our customers. Our customers are […]...

Surviving the down Economy – Communicating with your Customers

There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers.  When starting a new marketing campaign it is import to focus on what will give you the best […]...

Thoughts from the Email Evolution Conference

This past week I attended the Email Evolution Conference held this year in Scottsdale, Arizona at the Westin Kierland resort.  It was obvious from the attendance that the economy has taken it’s toll on the conference this year.  About half the number of people attended the conference this year than last.  The biggest gap in […]...

Do your customers need a dedicated IP address for sending email?

Do your customers need a dedicated IP address for sending email? There is not one answer to this question. Discover the methods online today at SocketLabs!...

Best Practices: AOL, MSN, Yahoo

If you are experiencing email delivery problems or delay issues when sending to the larger ISP’s then most likely there is a reputation problem with your IP address.  The first thing any ISP will tell you when you ask how you can improve your reputation is to follow their best practices guide.  The problem is […]...

Enable your Recipients to Determine Email Frequency

Determine email marketing frequency with SocketLabs email delivery service! Give your subscribers control over the frequency and content of your messages....

Spam Volume Rises at an Alarming Rate

A new security study by Cisco found that the volume and frequency of spam is growing… quickly, the study says.  Nearly 200 billion spam messages were sent each day in 2008.  That is nearly double what was sent in 2007.  That number is simply staggering.  Not only is the volume growing, but the messages are […]...

Return Path Acquires Habeas

Return Path has signed a deal to acquire Habeas and it is expected to close within a couple of weeks. According to Return Path CEO and Chairman, Matt Blumberg, “The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and […]...

Improperly Configured MTAs Don’t Deliver

According to ReturnPath’s newly released Q2 2008 reputation benchmark report, properly configured MTAs are over 200% more successful at delivering messages. The report studies a significant sample of email messages received by ISPs and their ultimate outcome i.e. delivered, filtered, rejected, etc. The report underlines how important it is to have a properly configured mail […]...