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Email in 2025 Featuring Chad S. White

Please welcome Chad S. White! Chad S. White is the Head of Research at Oracle Marketing Consulting, a global digital marketing agency. He is also the author of 4 editions of “Email Marketing Rules” and nearly 4,000 posts and articles about digital marketing. Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. […]

by SocketLabs - September 25, 2023

Engagement Signals Are More Than Opens & Clicks

It’s been 84 years… …and we’re still waiting for foolproof engagement signals to perfect to ensure inbox placement. There never will be, of course, because there needs to be some way to filter riff-raff who are sending either malicious or just unwanted mail. Beyond that, inboxing isn’t as simple as avoiding bad practices or following […]

by Brian Godiksen - September 19, 2023

Resurrecting Performance: How StreamScore Detected and Protected a Sender from Disaster

At SocketLabs, we do more than just send email.  We also help senders monitor their performance in an intuitive and meaningful way, allowing them to detect anomalies, understand the cause, and if necessary, mitigate damage and get them back on their path to peak performance.  This is exactly where our expert Brian Godiksen, Director of […]

by Nicky Copland - September 18, 2023

Weighing the Differences Between SMTP Servers and Hosted SMTP Relay

Email communication is crucial for businesses of all sizes, there’s no doubt there. Whether you’re sending transactional emails, marketing campaigns, or important notifications, your email needs to be delivered securely. Once you understand simple mail transfer protocol (SMTP), you’re ready to move on to understanding the right SMTP setup for you. You can set up […]

by Skyler Holobach - September 11, 2023
phone with emails on it with one standing out

Seal the Deal with Email Preview Text

We often talk about the mechanics of email and the nuts and bolts holding the entire email machine together. But before anyone sends an email…they need to, well, create an email, and that includes writing a great subject line AND email preview text. Of course everyone’s first sign of success is a smooth deployment, then […]

by Skyler Holobach - August 30, 2023

Choosing the Best Hosted SMTP Relay Service: A 5-Point Checklist

If you’re looking for a hosted SMTP relay service to support your email delivery efforts, you’ve come to the right place. This 5-point checklist will give you exactly what to consider as you make your decision on a reliable hosted SMTP relay service. Benefits of Choosing the Right Hosted SMTP Relay Service Picking the right […]

by Skyler Holobach - August 30, 2023

The Power of Transactional Emails: The Unexpected Tool in Your Communication Toolbox

This is an ode to the previously unsung heroes of business communication. Transactional emails. They’re the hardworking, reliable tools keeping  your customers informed and engaged. They include password resets, order confirmations, and account notifications. What makes them so essential? Let’s chat. Exceptionally High Engagement Rates One of the most persuasive reasons to value transactional emails […]

by Skyler Holobach - August 25, 2023
SMTP

Teach Me Email: What is SMTP?

Hi students, welcome back to class. We started the school year pretty early so we’re already in the swing of things.   Let’s jump into the next lesson.   We’re moving on from the more basic concepts of email, like best practices, how to get to the inbox by protecting your reputation, and so on…so […]

by Nicky Copland - August 21, 2023

Do Transactional Emails Need to Be CAN-SPAM Compliant?

Remember when the internet was the Wild West and anything was allowed? Yes, I remember today, too. Just kidding, though email HAS gone through some changes to better protect email recipients now that email has been weaponized. We’re no longer worried about dying because we didn’t forward a chain email to 10 people. Instead, we’re […]

by Nicky Copland - August 15, 2023