What is a Smart Host?

What is a Smart Host?

At a very high level, an SMTP Smart Host is a server that sits between an email sender’s server and an email recipient’s server that can......

SMTP Monitoring: What is a Failed Message & How to Monitor Email Delivery Errors

SMTP Monitoring: What is a Failed Message & How to Monitor Email Delivery Errors

Today we’re going to talk about SMTP Monitoring — specifically monitoring your message failures. And this is important: SMTP is the standard for sending email and it’s one of the most effective ways to send transactional email like password resets, shipping notifications, etc. But just using SMTP isn’t enough. There’s a lot that can go […]...

What is Email Throttling?

What is Email Throttling?

If you were the youngest of your family, you have likely mastered the art of antagonizing your older siblings – walking the fine line of being annoying and being an all out menace. Too much antagonizing and your siblings strike back, but if you’re smart, and walk that fine line, you can get away with […]...

8 Things to Look for When Choosing the Best Bulk Email Service

8 Things to Look for When Choosing the Best Bulk Email Service

Maybe you’re looking to integrate a marketing or transactional email system into your existing web application, or maybe you’re a system administrator setting up an email infrastructure for your company – no matter the case, building a bulk email framework can be…complicated.  And choosing the best bulk email service to help you can be even […]...

How to Warm up an IP Address

How to Warm up an IP Address

IP warming is the process of warming up a new IP address by gradually increasing the volume of emails sent through it over a period of time......

How to Improve Email Open Rates [Top 4 Tips and Tricks]

How to Improve Email Open Rates [Top 4 Tips and Tricks]

As an email sender, deliverability is key.  But getting email successfully to your recipient’s inbox is only half the battle.  Have you ever considered what happens after the email is delivered? At the end of the day, getting your recipients to open and read your email is the ultimate goal.  As you have likely found, […]...

Top 3 Benefits of DMARC

Top 3 Benefits of DMARC

Today we’re going to talk a little about the benefits of DMARC. What is DMARC? DMARC is an email technology that is really cool. It’s essentially an email authentication protocol that is designed to give email domain owners the ability to protect their domain from unauthorized use. DMARC email authentication is really valuable to companies […]...

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

What is a Bounced Email? [Three Ways to Lower Your Bounce Rate]

Regardless of whether you’re sending marketing or transactional email, one thing that every email sender wants is good deliverability.  Email senders invest a lot of time, effort, and money to make sure their emails are landing in the recipients inbox. So how can you optimize your deliverability?  Frankly, there is a lot that goes into […]...

SMTP or IMAP: What’s the Difference? [Bonus: What is POP3?]

SMTP or IMAP: What’s the Difference? [Bonus: What is POP3?]

Today you’re going to learn exactly whether you should be using SMTP or IMAP. In fact, there is a major difference between the two protocols. In this article, we’ll help you understand the differences between SMTP and IMAP. We’ll also briefly touch on POP3. Let’s get started. What is SMTP? What is IMAP? What Is […]...