First 2024 Priority: Meeting Google and Yahoo Email Standards
When do mailbox providers’ preferences become less of a best practice and more of a better-do-this-or-else practice? We found out recently Google and Yahoo email standards are changing when they announced they’ll require senders to follow a set of security protocols to even be admitted entrance to their users’ inboxes. Since this is a broad […]
DMARC Your Calendar: Using DMARC Ahead of Google and Yahoo Changes
It’s a law of nature: Before one year ends, you’re stressed about the year ahead. Y2k, am I right? No, none of us were right. Anyway, as if the holiday sending season wasn’t chaotic enough, the email community is abuzz with the looming deadline of Google and Yahoo’s new sender requirements. We have a more […]
Email in 2025 featuring Alex Brotman, Comcast
Please welcome Alex Brotman! Alex Brotman is a Sr Engineer in the Anti-Abuse & Messaging Policy group for Comcast. This group is responsible for development, maintenance, and management of the MTAs for “comcast.net.” Alex is also working within M3AAWG as Data & Identity Protection Committee co-chair, and additionally as co-chair for the Program Committee. We […]
Email in 2025 Featuring Aubrey Miller-Schmidt, Main Street America Insurance
Please welcome Aubrey Miller-Schmidt! Aubrey Miller-Schmidt has more than 12 years of experience in marketing and a passion for email. In her current role as Email Marketing Manager at Main Street America Insurance, she manages email marketing and communications campaigns, wrangles code for Outlook, and plans engaging customer lifecycle experiences — among other things. Aubrey […]
Email in 2025 Featuring Jaina Mistry, Litmus
Please welcome Jaina Mistry! In her role as Director, Content and Email Marketing for Litmus, Jaina Mistry leads a team of fun-loving email and content marketers who strive to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over 15 years […]
Email in 2025 Featuring Tim Moore, SocketLabs
Please welcome our own SocketLabs CEO, Tim Moore! Tim is a self-proclaimed email nerd with 16+ years of email experience spanning across deliverability, anti-phishing, marketing automation at scale, and email analytics. His experiences at industry leading companies (Return Path, 250ok, Oracle Marketing Cloud, and Valimail) have led him to SocketLabs where the mission is to […]
Engagement Signals Are More Than Opens & Clicks
It’s been 84 years… …and we’re still waiting for foolproof engagement signals to perfect to ensure inbox placement. There never will be, of course, because there needs to be some way to filter riff-raff who are sending either malicious or just unwanted mail. Beyond that, inboxing isn’t as simple as avoiding bad practices or following […]
Resurrecting Performance: How StreamScore Detected and Protected a Sender from Disaster
At SocketLabs, we do more than just send email. We also help senders monitor their performance in an intuitive and meaningful way, allowing them to detect anomalies, understand the cause, and if necessary, mitigate damage and get them back on their path to peak performance. This is exactly where our expert Brian Godiksen, Director of […]
Teach Me Email: How to Manage Sender Reputation
It’s Nicky again. Hopefully our lesson, “What is Sender Reputation,” provided some knowledge for those looking to get their feet wet in email. If you watched that little ditty, you’re ready to take on lesson two: how to manage sender reputation. Obviously, this will build on the concepts explained in our inaugural episode so if […]
