From the Lab
News, Events, Tips & Research
What is a Spam Filter and How Does it Work?
A spam filter can be your worst enemy as a bulk email sender, or it can be a powerful tool used to out-perform your competition......
Don’t Forget the “L”: How A Typo Spam Trap Can Destroy Your Email Deliverability
Is it possible that a company’s email deliverability can be impacted by a simple typo? The short answer is yes — keep reading to learn more......
What is a Smart Host?
At a very high level, an SMTP Smart Host is a server that sits between an email sender’s server and an email recipient’s server that can......
SMTP Monitoring: What is a Failed Message & How to Monitor Email Delivery Errors
Today we’re going to talk about SMTP Monitoring — specifically monitoring your message failures. And this is important: SMTP is the standard for sending email and it’s one of the most effective ways to send transactional email like password resets, shipping notifications, etc. But just using SMTP isn’t enough. There’s a lot that can go […]...
What is Email Throttling?
If you were the youngest of your family, you have likely mastered the art of antagonizing your older siblings – walking the fine line of being annoying and being an all out menace. Too much antagonizing and your siblings strike back, but if you’re smart, and walk that fine line, you can get away with […]...
8 Things to Look for When Choosing the Best Bulk Email Service
Maybe you’re looking to integrate a marketing or transactional email system into your existing web application, or maybe you’re a system administrator setting up an email infrastructure for your company – no matter the case, building a bulk email framework can be…complicated. And choosing the best bulk email service to help you can be even […]...
How to Warm up an IP Address
IP warming is the process of warming up a new IP address by gradually increasing the volume of emails sent through it over a period of time......
![How to Improve Email Open Rates [Top 4 Tips and Tricks]](https://www.socketlabs.com/wp-content/uploads/2019/05/email-open-rates-1-300x169.png)
How to Improve Email Open Rates [Top 4 Tips and Tricks]
As an email sender, deliverability is key. But getting email successfully to your recipient’s inbox is only half the battle. Have you ever considered what happens after the email is delivered? At the end of the day, getting your recipients to open and read your email is the ultimate goal. As you have likely found, […]...
Top 3 Benefits of DMARC
Today we’re going to talk a little about the benefits of DMARC. What is DMARC? DMARC is an email technology that is really cool. It’s essentially an email authentication protocol that is designed to give email domain owners the ability to protect their domain from unauthorized use. DMARC email authentication is really valuable to companies […]...