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SocketLabs Blog

Email Best Practices, Advice, Trends and Tips
Popular Categories
DMARC
Best Practices
Community
Customer Experience
Deliverability
what is SPF

What is SPF Email Authentication?

If you’re relying on consistent email delivery, you absolutely must have email authentication standards like sender policy framework (SPF) for

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SocketLabs 02.28.2024
A coin with a thumbs down (or up!) on one side and a check mark on the other. The blog post is called "Email Engagement and Reputation are Two Sides of the Same Coin".

Engagement and Reputation are Two Sides of the Same Coin

Even the most veteran email professionals might have different understandings of “engagement” and “reputation” and their impact on a sender’s

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Lauren Meyer 02.21.2024
monitoring google and yahoo metrics

Monitoring Email Metrics After Google and Yahoo Enforcement 

The deed is done: Google and Yahoo’s new requirements are officially in effect (except for one-click list-unsubscribe). Now that we’re

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Lauren Meyer 02.20.2024
one-click list-unsubscribe

2024 is the Year of the One-click List-unsubscribe

2024 is already abuzz with new, mandated standards for bulk email senders from two of the largest mailbox providers (MBPs):

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Brian Godiksen 02.05.2024
socketlabs spotlight

New Product: Spotlight Reporting for Your ESP

Big news, folks. We’ve got a brand-new product available, and you don’t even need to send email through our infrastructure

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SocketLabs 01.22.2024
DMARC Record

How to Create and Publish a DMARC Record

Hi again. We’re back with more DMARC info to prepare you for Google and Yahoo’s requirement to have a DMARC

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Brian Godiksen 01.05.2024

6 Best Practices for Seamless Transactional Email Delivery

You won’t enjoy successful transactional email delivery unless you’re following best practices to a T. With myriad recommendations available, we

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Skyler Holobach 01.05.2024
SMTP failures

Monitoring SMTP Failures to Improve Email Performance

Like we’ve covered before, simple mail transfer protocol (SMTP) is the common standard for sending email, especially when talking about

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Skyler Holobach 01.04.2024
Google and Yahoo email standards

First 2024 Priority: Meeting Google and Yahoo Email Standards 

When do mailbox providers’ preferences become less of a best practice and more of a better-do-this-or-else practice? We found out

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Lauren Meyer 12.15.2023
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