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SocketLabs Blog

Email Best Practices, Advice, Trends and Tips
Popular Categories
DMARC
Best Practices
Community
Customer Experience
Deliverability

Using Pre-vetting to Protect your Self-serve ESP Platform

When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped

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Lauren Meyer 05.11.2023

Major Upgrade: User Permissions

Negotiations are over: You’re no longer required to be held hostage by unsafe and nonsensical user permissions.   We now have

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SocketLabs 05.10.2023
two computers calling each other

What is a Webhook?

Wondering what’s a webhook? In this article, you’ll get a crash course on webhooks. You’ll learn, what’s a webhook, example of webhooks, why use….

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Skyler Holobach 04.24.2023
Email best practices pictured as a man watering flowers with envelopes on top of the stems.

Nurture the seeds of success with email best practices for complex senders

Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel

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Lauren Meyer 04.20.2023

Gmail Tabs: Friend, Not Foe

The scene: One of your senders calls your customer service team and starts complaining.   What’s the complaint? Oh, just a

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Lauren Meyer 02.21.2023

Avoid the reputation wrecking ball

Right out of the gate, here is some advice: You should absolutely care about a bad reputation.  Complex senders like

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Lauren Meyer 01.30.2023
hosted email infrastructure

Email Infrastructure Landscape: Your Guide to Email Delivery in 2023

Using a hosted email infrastructure solution is one of the best ways to send your transactional and marketing email…

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Lauren Meyer 01.23.2023
swamp monster climbing out of swamp and scaring man

The Email Swamp: Don’t Go Bayou-self!

Let’s not beat around the bush: As an email service provider (ESP), you probably (definitely) have an IP or pool

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Nicky Copland 01.17.2023
Build buy or diversify with a mailbox with 3 types of mail going in.

Build, Buy…Diversify!

By now, after reading our Build or Buy eBook, which you most certainly did (right?), you likely have a good

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Tim Moore 01.10.2023
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