Skip to content
SocketLabs Logo
  • Why SocketLabs?
    • By Function
      • IT Admin
      • Developer
      • Product
      • Deliverability
      • Customer Success
    • By Vertical
      • CRM
      • Enterprise
      • Healthcare
      • Higher Education
      • Hospitality
      • Marketing Automation
      • Real Estate
    • By Use Case
      • New Customers
      • Warming-up
      • Multiple Mail Streams
      • Problematic Senders
      • Complying with Mailbox Providers
      • Performance Visibility
      • Monitoring Compliance
      • Diagnosing Root Issues
    • Why SocketLabs
      • Product Updates
    • Explore Spotlight

  • Email Services
    • SMTP
    • API
    • Spotlight Reporting
    • Rule Engine
    • Subaccount Mgmt
    • User Permissions
    • On-Premises
      • SocketLabs Hurricane MTA
  • Spotlight Email Analytics
    • StreamScore
    • StreamMonitor
    • Guided Insights
    • Sending Overview
    • Connectors
      • SendGrid
      • Sparkpost Bird
      • Mailgun
      • Amazon SES Coming Soon
  • Resources
    • Help
      • Contact Support
      • Customer Email Check-in
      • System Status
    • Documentation
      • API Documentation
      • Help Center
      • Connect Spotlight to Mailgun
      • Connect Spotlight to SendGrid
    • Content
      • eBooks & Guides
      • Blog
      • Case Studies
      • Monthly Virtual Roundtable
    • Tools
      • DKIM Generator
      • DMARC Policy Generator
      • DNS Lookup
      • CSS Inliner
      • Text Encoder
      • MTA-STS Verifier
    • Download our Newest Guide:

  • Pricing
Contact Sales
Sign In

SocketLabs Blog

Email Best Practices, Advice, Trends and Tips
Popular Categories
DMARC
Best Practices
Community
Customer Experience
Deliverability

Building Trust: SocketLabs’ Business Security Pyramid

When I started thinking about this post, my initial thought was discussing trust as the foundation to our security success,

Read More
Joe Breslin 07.10.2024
supertags

Product Update: SuperTags

We’re not the kind of folks who believe if something isn’t broken, we shouldn’t…tinker with it, at the very least.

Read More
Brian Godiksen 07.02.2024
email performance red flags low open rates

Email Performance Red Flags: Low Open Rates 

Hello again! Happy to see you here for our series, Email Performance Red Flags.  Last time, we discussed how unsubscribes

Read More
Lauren Meyer 06.18.2024
tags and metadata

Using NEW Tags and Metadata in SocketLabs

Oops, we did it again. We made our SocketLabs Spotlight email analytics even more capable of providing deeply nuanced, filtered,

Read More
Brian Godiksen 06.11.2024

Embracing Change: The Evolution of SocketLabs and Email Marketing

We’ve been telling the story of SocketLabs for almost 20 years now. While it’s evolved in some ways, we’re primarily

Read More
Tim Moore 06.05.2024
A Microsoft robot is parachuting down to join Google and Yahoo in requiring stricter sender requirements.

Will Microsoft Join Google and Yahoo in Requiring Authentication, Easy Unsubscribe, and More?

Yesterday in a recorded webinar, Ross Adams of Microsoft stated that “it is a matter of when, not if” Microsoft

Read More
Brian Godiksen 05.31.2024
first-party data

First-party Email Data is the Future of Deliverability

Deliverability is an essential part of email success. After all, you can’t connect with your email audience if they’re not

Read More
Nicky Copland 05.29.2024

Email Performance Red Flags: High Unsubscribe Rate 

We know spam complaints are a visceral reaction from people who don’t want to receive email from you. What’s a much less damaging but equally clear indicator your email isn’t impressing people? High unsubscribe rates. 

Read More
Lauren Meyer 05.23.2024

5 Ways to Segment Email for Better Performance

Long gone [should be] the days of sending bulk email willy-nilly. With so many best practices and algorithms determining inbox

Read More
Nicky Copland 04.29.2024
Load More

Interested in our monthly newsletter?

Learn more & sign up!

Company

  • About Us
  • Trust & Security Center
  • Careers
  • Blog
  • About Us
  • Trust & Security Center
  • Careers
  • Blog

Resources

  • Help Center
  • API Documentation
  • Contact Us
  • System Status
  • Help Center
  • API Documentation
  • Contact Us
  • System Status

Integrations

  • Email APIs
  • Tailored Solutions
  • Deliverability
  • Sign In
  • Email APIs
  • Tailored Solutions
  • Deliverability
  • Sign In
a-lign-badge
m3aawg-logo
Github Facebook X-twitter Linkedin Youtube
  • Terms of Service
  • Privacy
  • GDPR
  • Acceptable Use
  • Terms of Service
  • Privacy
  • GDPR
  • Acceptable Use

© SocketLabs. All Rights Reserved.