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SSL support for outbound connections has been added to Hurricane MTA Server and can be enabled on a per-domain basis. Using SSL for outbound connections is required in certain circumstances for regulatory or policy compliance, usually in B2B mailings. For example, some institutions that deal with sensitive data (i.e. healthcare, financial) may require that all […]

On a scale of 1-10 how would your subscribers rate your marketing email? Take a step back and think about it. Are you providing them with information that they would consider useful or just a sales pitch? When your subscribers see your message in their inbox, what emotion do you think they feel? What content […]

Today Google owned Postini reported that worldwide spam levels had returned to levels not previously seen since before the shutdown of the McColo web hosting service 4 months ago.  After the shutdown of McColo spam levels fell nearly 70%.  Spam volumes have been steadily increasing this year by about 1.2% per day. The new technology […]

I am frequently asked about the expected open rate for email messages. According to the Technology Marketing Benchmark Survey, published by Marketing Sherpa, the average open rate for email campaigns in 2008 was reported to be 22%. Overall the open rate has been declining steadily over the past five years from 39% in 2004. Email […]

The latest Hurricane MTA Server beta build includes exciting new deliverability increasing features. Each IP on Hurricane MTA Server can now be tagged with a user defined id which can be used to classify IP addresses. Delivery rules can then be tagged to restrict them to IPs with the same tag. To tag a delivery […]

We are here exhibiting at Marketing Sherpa’s Email Summit 2009 in Miami! We just finished setting up before the crowds arrive. Sorry for the bad photo, all I have with me is my camera phone. We are in booth 39. If you are at the Summit, please stop by!

I have been helping companies build bulk email applications for over 10 years. During that time, the feedback and suggestions provided by customers have been critical to our understanding of their needs and the needs of the market as a whole. Hurricane MTA Server is a great product because of our customers. Our customers are […]

There are many articles out there that will tell you what to do to help your business survive a down economy, but one item that seems to make most of the lists is communicating with your customers.  When starting a new marketing campaign it is import to focus on what will give you the best […]

This past week I attended the Email Evolution Conference held this year in Scottsdale, Arizona at the Westin Kierland resort.  It was obvious from the attendance that the economy has taken it’s toll on the conference this year.  About half the number of people attended the conference this year than last.  The biggest gap in […]

This is part 8 of an 8 part series on Email Authentication, to go to part one click here. Conclusion As spam and online threats continue to plague user inboxes, Internet and email providers will continue to aggressively take steps to protect their users by implementing the latest technologies and standards available. Email authentication is part […]