Contact Sales Sign in
Popular Categories
Unleash the Power of Email APIs

Unleashing the Power of Email APIs

How many of us heard this term before: Application Programming Interfaces (APIs)? Email folks, we know you have. If you’re newer to the game, APIs can be super confusing. What do they do? How do I get one? Who’s on first? In the tiniest of tiny nutshells, email APIs are a way to communicate, be […]

by Skyler Holobach - July 7, 2023

10 Ways the Right Email Infrastructure Can Grow Your Business

A conversation about problems without also discussing solutions isn’t at all productive. So, while I wrote a good amount of words about the dangers and risks of using the wrong email infrastructure partner, it’s only responsible of me to share ways the right email infrastructure solution can improve your own email sending business rather than […]

by Tim Moore - June 19, 2023

Migrate, Not Migraine: A Survival Guide for ESP Migration

Even the simple thought of migration can stress you out. I know that all too well; I’ve done a large-scale infrastructure migration myself. Hopefully in reading this, you can learn from my successes, mistakes, and omg-where-is-my-desk-Advil moments to reduce your own number of headaches. Email migration, done thoughtfully, doesn’t have to be a struggle There […]

by Skyler Holobach - June 6, 2023
How to conduct high-volume email customer vetting (with example questionnaire included!)

How to Conduct an Email Customer Vetting with Example Questions

It can only take one bad apple to spoil the whole bunch (of sending IPs). So, email service providers (ESPs) enact an entire process to research new customers in an to attempt to weed out the bad actors (worms) before they’re able to send their first email. Without proper vetting, spammers and fraudsters can wreak […]

by Lauren Meyer - May 25, 2023

10 Ways the Wrong Email Infrastructure Impacts Your Business

Though this may come as a surprise to some end users, people in the complex email community like email service providers (ESPs) or multi-domain senders know omnichannel marketing platforms leverage several different vendors to fulfill the technical email sending process.    What is perhaps a surprise to some is not all vendors are the same, […]

by Tim Moore - May 16, 2023

Using Pre-vetting to Protect your Self-serve ESP Platform

When the Certified Senders Alliance asked me to participate in a webinar about best practices for email onboarding, I jumped at the chance. It’s such a nuanced topic with so many ways to creatively and easily keep email service providers (ESPs), especially self-serve models, reputable and successful.  While of course I believe watching the entire […]

by Lauren Meyer - May 11, 2023

Major Upgrade: User Permissions

Negotiations are over: You’re no longer required to be held hostage by unsafe and nonsensical user permissions.   We now have user permissions that make more sense. Think about it. If you’re a direct sender using multiple servers for different reasons, and they need to be managed by different people, do you want everyone to have […]

by SocketLabs - May 10, 2023
two computers calling each other

What is a Webhook?

Wondering what’s a webhook? In this article, you’ll get a crash course on webhooks. You’ll learn, what’s a webhook, example of webhooks, why use….

by Skyler Holobach - April 24, 2023
Email best practices pictured as a man watering flowers with envelopes on top of the stems.

Nurture the seeds of success with email best practices for complex senders

Even for the most direct sending use cases where you’re sending on a single domain, email best practices can feel a little bit more like…suggestions. Sometimes we’re guilty of not using our best judgment and while sometimes there’s little to no consequence, that doesn’t mean they’re not important. Like…REALLY important.  Best practices for every sender […]

by Lauren Meyer - April 20, 2023