Email in 2025 Featuring Kellyann Doyle, Zoek Marketing

Please welcome Kellyann Doyle!

Kellyann Doyle is a vibrant marketing maven with a decade of expertise under her belt, excelling in strategy and copywriting. She currently lends her talents to B2B marketing agency Zoek Marketing, where she crafts purpose-driven strategies to empower small business owners on their journey to success.

Kellyann mentions a topic not often seen when talking about email: entrepreneurs and other small shops. They exist all around and are increasing by the day. What will those folks need when it comes to email and what will the marketing email landscape look like them in 2025? Kellyann provides her thoughts below.

How do you see email fitting into the marketing mix in 2025?

In 2025, email will continue to be a crucial part of the marketing mix, particularly due to the growing desire for authenticity and transparency from audiences. With people increasingly fed up with intrusive ads, email offers a direct and more personal way for companies to connect with their customers.
Email enables brands to show their true colors and give customers a behind-the-scenes look at their operations, fostering trust and loyalty. This genuine communication can help businesses stand out in a sea of superficial marketing tactics.
Additionally, email campaigns offer valuable insights into customer behavior and preferences, which can inform everything from brand messaging to customer service training. This data-driven approach allows for continuous improvement and adaptation to customer needs.

What about email do you see as a nice-to-have for now, but feel will be considered table stakes by 2025?

As the number of entrepreneurs grows, there will be a higher demand for affordable and user-friendly marketing tools. As a result, CRM providers will likely develop more cost-effective solutions tailored to the needs of small businesses and solopreneurs without compromising on features.
This will enable even the smallest of businesses to benefit from the power of comprehensive CRM systems, helping them manage their contacts, segment their audience, and automate email campaigns more effectively. With the increased accessibility of these tools, it’s reasonable to expect utilizing a full-spectrum CRM will become a basic requirement for running a successful email marketing campaign.
So, in 2025, having an affordable, feature-rich CRM for email marketing will no longer be a luxury but a necessity for businesses of all sizes to stay competitive and meet their customers’ growing expectations.

What do you hope or wish to see change within email by 2025?

I hope to see less cold outreach, although I know this won’t happen. That’s basically all I have to say about that. 😂

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